True, but what impressed me about that interview is
how he mentions a strategy. Microsoft's strategy has
been to move into home/business user applications
across the board, and Adobe's seems to be to move into
professional applications across the board, which
means that Frame will be promoted much as Photoshop
is: the right tool for the professionals who do the
job that requires it. This will cause other users in
turn to see it as a valuable skill, even if they still
use Microsoft Word for writing letters, recipes,
playing tic-tac-toe, etc.

--- Art Campbell <art.campbell at> wrote:

> Expecting customers to use the tool that's most
> appropriate for the
> job is kind of a stretch though. ;- )

User Interface design blog

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