Le 05/09/2011 14:43, John Walsh a écrit :

<...>
I would strongly recomment set up a website which is appropriate to
the 21th century
IMHO, I think the Foundation website looks quite modern.

<...>


However, Jonas's response reminded me how confusing the freedombox message
was to me the first time I heard about FreedomBox.

<...>


Off the top of my head, we need to do a better job at selling our message
and I have the following suggestions;

The FreedomBox is our product and it deserves a domain of it's own rather
than be a wiki page of Debian. I am only saying hide that we are using
Debian infrastructure. Is that possible?

On the FreedomBox domain we could have an About Us page, which would tell
the FreedomBox story. In a nutshell, it would say Eben started the project
with the aim... Additionally, the About page would explain we are a Debian
Blend which is a part of Debian. Finally, the About page would document the
Foundation as the custodian of the FreedomBox, linking to Foundations
website. I'm in two minds if the About page should mention the role of the
TAC or should that remain on the Foundation website?


Currently, everything is (accidently) in the name of the foundation rather
than the freedombox, which gives the impression that foundation drives the
project.

I think you get the idea that we need to better sell the box and we probably
can't do that until we protect the product name. At the same time, I think
we need to de-emphasize the Foundation so that it feels more like our
project.

One of the great things about this proposal is that the majority of the work
(web page text) can be done by non-developers \0/ although we would still
need the help of web developers to structure the website. Maybe we could
tart up wiki pages, but that would make the site insecure?

<...>
Kind Regards

-- fiftyfour

Hi

I'm Yves and have been lurking on this list for some months awaiting a time when I could make myself useful, not being a developer nor packager.

I cannot agree more with fiftyfour on the "marketing" aspect that is missing for the freedombox project to stir up interest and attract more developers. It reminds of what the getfirefox.com page did some time ago to do exactly that, while being run by a volunteer (the address now points to official Mozilla)

While the freedombox foundation website does an adequate job for the like minded individuals coming from the open source/privacy world it is a bit dry at advocating "the dream" to the average Joe and lacks pedagogy: why is it important, why should I care, why is it difficult and so on.

I am very much willing to buy a domain name (for instance : freedomboxworld.com) and set up an initial website to help get this attention. Here are the sources I think we can build upon to flesh up the site.

- Explaining the reason of the freedombox
- Explaining the technology and hurdles discussed on this mailing list in layman's terms (the "Hi five" challenge to use mobile phone to share GPG keys to a trusted friend, the reason current DNS is a problem, how to maintain contact with the "oldworld" internet, why email is problematic...)
- Rebound on news items underlining the need for a freedombox
- Syndicate news of other or similar project
- live tweeter, facebook, identica feeds citing the project
All while pointing to existing resources when already there (the speeches by eblen, the wiki, mailing list and so forth.)

It would help to have someone with strong graphics skills (that I lack) to beef up the look and feel (again Mozilla does a superb job at it but with a different budget)

This would make a nice starting point for a "Communication and outreach" working group, what do you think ?

Regards

Yves



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