I don't know if anyone realized but on action GENERATE_SID
there is a mini bug:
On:
$ActionResults[] = "Welcome back, " .
$UserInfo["FirstName"] . " " . $UserInfo["LastName"] . "!";
The correct is:
$ActionResults[] = "Welcome back, " .
$UserInfo["Address"] ["FirstName"] . " " . $UserInfo["Address"] ["LastName"]
. "!";
is that right?
Andrei.
----- Original Message -----
From: "Leon Atkinson" <[EMAIL PROTECTED]>
To: "FreeTrade" <[EMAIL PROTECTED]>
Sent: Tuesday, February 06, 2001 7:48 PM
Subject: Re: [FreeTrade] Logging Info
> There's a concept called "conversion rate", and although it's not
> well-defined, it's the best tool for figuring out if your checkout process
> is working well enough. The CreativeGood.com site (mentioned by Nick) has
a
> calculator: (http://www.creativegood.com/survival/calc/). Their
definition
> of conversion rate is the number of visits the become completed orders.
>
> My experience is that people abandon shopping carts very frequently. And
> they even go all the way to the last page and abandon them. Many of these
> people cannot be converted in any way. Some of them are frustrated with
the
> user interface. Clear Ink did user testing to fine-tune the checkout
> process on the Restoration Hardware site. So, you might take inspiration
> from it. You can also look at how the big guys (Amazon, WalMart) are
doing
> it. Unfortunately, this stuff is mostly an art and not much of a science.
>
> Leon
>
>
>
>
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