Douglas Roberts wrote:

    Don't get me wrong:  I like pretty colored splotches as much as
    the next guy; I'd just prefer that my viz apps tell me something
    useful about my particular application.

Sure, building useful instruments is not just an exercise in visual design. Domain and model semantics also matter, and thus it's ultimately the responsibility of the modeler (as opposed to, say, toolkit developers) to design instruments to measure and transform data in appropriate ways. That's not to say that visual design principles don't matter, though.
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