Also surprised Owen hasn't brought Markdown into the mix here.  Seems like the 
perfect ASCII/monospace style for meaningful formatting.


On Mar 17, 2013, at 10:27 AM, Steve Smith <[email protected]> wrote:

> Two things come to mind on this topic:
>    Tower of Babel
>    Uncanny Valley
> 
> (I hope my indentation, use of Case and parenthesis didn't throw anyone off 
> too far!)
> 
> When the Web was young, Print Designers went simply *apeshit* over this new 
> HTML thing, in both senses of the term.   Some had a great good time playing 
> with all the possibilities but most just got surly about losing the precise 
> control they had come to expect from print.  Designers used to *literally* 
> attend a press check to make sure that what they specced into the camera and 
> typographic work *was* exactly what they wanted... and sometimes there would 
> be modest changes made on the spot while the presses idled in the background.
> 
> I remember it being a perq of the job, though not without it's own stress, 
> and a good "closure".  A trip to Denver or San Francisco or New York at the 
> end of a finished job, and once the press-check was done and the presses 
> started rolling, you didn't have to worry about someone saying... "oh.. one 
> more thing!".  The client was usually at the press check too, so if they saw 
> something *after* the print run was done, they just got tight lipped and held 
> their tongue.  I think the apparent ease and convenience of making changes 
> was the BANE of designers once WYSIWIG got rolling.  An excuse for clients to 
> apply "late binding" to content...  run their own deadline right up to the 
> press deadline and leave it to the designers to incorporate last minute 
> changes hours before it went to press.  I think it was *this*, not the 
> challenges of learning newfangled computers, that drove many old school print 
> designers out of the Biz.
> 
> As for WYSIWIS...   this has been a problem with *color* forever, and myriad 
> strategies have been adopted to mitigate it, from the Pantone(tm) color 
> specification system to elaborate attempts to resolve the mechanical/optical 
> as well as *perceptual* differences between reflective (print) and emissive 
> (computer screens) and between additive and subtractive color.  And 
> referencing the "uncanny valley"... getting it "almost right" can be more 
> disturbing than merely "in the ballpark".
>> It is a bit humorous: the "What You See Is What I See" idea .. and its
>> little brother WYSIWYG, but there is also an interesting point to be
>> made.  It seems to be _hard_ to obtain!
>> 
>> This is one of the reasons, IMHO, that twitter is so popular.  I've
>> started using it quite a bit simply because it _is_ so readable and
>> very fast to do so.  And it definitely has the greatest info content
>> per sq. in. of any media I'm aware of.
>> 
>> On thinking more about it, the chief problem I have with formatting in
>> email is that our various machines and their apps have absurdly
>> different ways of setting these things.
>> 
>> So when I use GMail's web-mail system, it allows four text sizes, tiny
>> to huge.  I have absolutely no idea how these translate to your
>> screen.  I've resorted to creating images of email, sending it to the
>> sender, and asking "is this what you meant me to see"? and gotten a
>> horrified, Gawd No response.
>> 
>> What I find is Silos of Usage: i.e. folks on Windows running Exchange
>> will agree between themselves.  GMail-ers ditto.  Mac mail.app-ers
>> too.  Oh, and naturally Twitter folk.  And naturally the Unformatted
>> Text folk, bless them.
>> 
>> Maybe we should have an agreed upon style that we all share and a few
>> Windows, Mac, Linux hipsters transmit instructions on how to obtain
>> that style with each of the Silos?
>> 
>>    -- Owen
>> 
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> 
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