On Wed, Nov 04, 2015 at 11:43:34PM +0100, Jochen Fromm wrote:
> 
> Of course nobody says "Luftbus". The official name of the brand is "Airbus". 
> We use English words in German to name something which is innovative, cool 
> and exciting. I think the Japanese are doing the same, i.e. using an English 
> name instead of a normal one because it sounds good. 

Except that Airbus is actually French, but happens to be spelt the
same way in English, so it naturally gets an anglicised pronunciation
in English.

Cheers


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Prof Russell Standish                  Phone 0425 253119 (mobile)
Principal, High Performance Coders
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University of New South Wales          http://www.hpcoders.com.au
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