Dear Friammers, 


A close friend of mine has gone to work in marketing for a Startup Incubator
in Another City.  I have been perusing the website and I notice frequent use
of the word "disruptors", as if disruption was a goal in itself.  This
puzzles me.  I have always thought of technology as "enabling' and have
thought of its disruptive effects as a kind of collateral damage that needs
to be mitigated.  Now I recognize that one of the properties of a really
good technology company is the ability to respond quickly to disruption, and
to provide solutions and open up opportunities for those whose lives are
disrupted.  And I realize that if I owned a technology company, I might want
to produce disruption in order that I might supply "enablors" to the
disrupted.  But isn't it a case of industrial narcissism to MARKET oneself
as a disruptor, a kind of "preaching to the choir", rather than outreach to
potential purchasers of one's technology?  Or is my thinking "oh so 20th




Nicholas S. Thompson

Emeritus Professor of Psychology and Biology

Clark University


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