Hi, everybody, 

 

The response to this thread has been great.  I had thought by this point I 
would have had a lot to say in response to your responses, but you have 
collectively just about said it all and I am [relatively] speechless. 

 

Thanks very much.  

 

Nick 

 

Nicholas S. Thompson

Emeritus Professor of Psychology and Biology

Clark University

 <http://home.earthlink.net/~nickthompson/naturaldesigns/> 
http://home.earthlink.net/~nickthompson/naturaldesigns/

 

From: Friam [mailto:friam-boun...@redfish.com] On Behalf Of Prof David West
Sent: Tuesday, October 18, 2016 8:47 AM
To: friam@redfish.com
Subject: Re: [FRIAM] enablors vs disruptors

 

If I was head of marketing for any company, but especially a tech company 
startup or otherwise, I likely would be enamored of using taglines like, "This 
changes everything!" Connotations of the future, of excitement, of adventure, 
just the right amount of tension (fear) from uncertainty, promise of new 
opportunities, etc. etc.  I.e., I would market as a disruptor without using the 
word.

 

davew

 

 

On Mon, Oct 17, 2016, at 09:29 PM, Nick Thompson wrote:

Thanks, everybody,

 

I guess I have one more question before I try to respond to some these 
excellent comments:

 

If you ARE (factual) or WERE (counter-factual) a technology startup, do you 
(would you) advertise yourself as a disruptor?  What would the promotional 
THEORY  behind doing so?  What market share would you be hoping to capture.  
What would be the business model? 

 

N

 

Nicholas S. Thompson

Emeritus Professor of Psychology and Biology

Clark University

 <http://home.earthlink.net/~nickthompson/naturaldesigns/> 
http://home.earthlink.net/~nickthompson/naturaldesigns/

 

From: Friam [mailto:friam-boun...@redfish.com] On Behalf Of Gillian Densmore
Sent: Monday, October 17, 2016 5:55 PM
To: The Friday Morning Applied Complexity Coffee Group <friam@redfish.com 
<mailto:friam@redfish.com> >
Subject: Re: [FRIAM] enablors vs disruptors

 

Enablers are things like an enabled (turned on) WarpCoil or Inertial Dampeners 
or Teleporters.  Disrupters shoot stuff to blow up rocks. 

But  I suspect nick or his friend don't mean as in from StarTrek. 

 

 

On Mon, Oct 17, 2016 at 5:00 PM, Marcus Daniels <mar...@snoutfarm.com 
<mailto:mar...@snoutfarm.com> > wrote:

Sure, mobile internet & cloud was a disrupter to the PC industry and to the 
business of selling analog landlines.

Intel recently had layoffs of more than 10k workers as a result.

 

From: Friam [mailto:friam-boun...@redfish.com 
<mailto:friam-boun...@redfish.com> ] On Behalf Of Owen Densmore
Sent: Monday, October 17, 2016 3:47 PM


To: The Friday Morning Applied Complexity Coffee Group <friam@redfish.com 
<mailto:friam@redfish.com> >
Subject: Re: [FRIAM] enablors vs disruptors

 

Was the iPhone a disrupter?

 

On Mon, Oct 17, 2016 at 2:32 PM, Marcus Daniels <mar...@snoutfarm.com 
<mailto:mar...@snoutfarm.com> > wrote:

I’d say the folks that think a jackhammer is needed, aren’t a victim of the 
folks with the concrete in a truck (that presumably pour it on anything they 
can!), they are the sites where a jackhammer is now a useful instrument.  This 
makes me think of those bathtubs that can be installed right on top of old 
tubs.   Pour baby pour!

 

From: Friam [mailto:friam-boun...@redfish.com 
<mailto:friam-boun...@redfish.com> ] On Behalf Of Carl Tollander
Sent: Monday, October 17, 2016 2:04 PM
To: The Friday Morning Applied Complexity Coffee Group <friam@redfish.com 
<mailto:friam@redfish.com> >
Subject: Re: [FRIAM] enablors vs disruptors

 

Well, there's the concrete truck and then there's the jackhammer.

 

On Oct 17, 2016 1:24 PM, "Marcus Daniels" <mar...@snoutfarm.com 
<mailto:mar...@snoutfarm.com> > wrote:

It depends on whether, like David, you point to liberalism as the threat to 
individual freedom and productivity, or the momentum of conservativism and 
oligarchy to constrain lives.    Some (like Assange) can’t stand either one.   
A disruptor seeks a benign sort of chaos when power can shift hands quickly, 
and repeatedly.  The people that are all used up and have limited skills should 
give way to those that do.   Sure they can try to elect someone like Trump, but 
that’s where sophisticated “liberal autocracy” must step-up to outmaneuver the 
reactionaries. 

 

From: Friam [mailto:friam-boun...@redfish.com 
<mailto:friam-boun...@redfish.com> ] On Behalf Of Nick Thompson
Sent: Monday, October 17, 2016 12:18 PM
To: friam <friam@redfish.com <mailto:friam@redfish.com> >
Cc: 'Stephen Guerin' <stephen.gue...@simtable.com 
<mailto:stephen.gue...@simtable.com> >
Subject: [FRIAM] enablors vs disruptors

 

 

Dear Friammers,

 

A close friend of mine has gone to work in marketing for a Startup Incubator in 
Another City.  I have been perusing the website and I notice frequent use of 
the word “disruptors”, as if disruption was a goal in itself.  This puzzles me. 
 I have always thought of technology as “enabling’ and have thought of its 
disruptive effects as a kind of collateral damage that needs to be mitigated.  
Now I recognize that one of the properties of a really good technology company 
is the ability to respond quickly to disruption, and to provide solutions and 
open up opportunities for those whose lives are disrupted.  And I realize that 
if I owned a technology company, I might want to produce disruption in order 
that I might supply “enablors” to the disrupted.  But isn’t it a case of 
industrial narcissism to MARKET oneself as a disruptor, a kind of “preaching to 
the choir”, rather than outreach to potential purchasers of one’s technology?  
Or is my thinking “oh so 20th Century.”

 

Nick

 

Nicholas S. Thompson

Emeritus Professor of Psychology and Biology

Clark University

http://home.earthlink.net/~nickthompson/naturaldesigns/

 


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