A nice example of an unintended consequence: a restaurant chain in Taiwan
offered free all-you-can-eat sushi to anyone who has "gui yu" - the Chinese
name for Salmon - in their name. Since changing your name is easy and cheap in
Taiwan, people started to change their name so that it includes
salmon...https://www.nbcnews.com/news/world/salmon-chaos-taiwan-people-change-their-names-get-free-sushi-n1261506-J.
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