It reminds me of the Cobra effect that Russ often uses as an example for 
unintended consequences: offer an incentive or attractive reward, and people 
will find a way to get ithttps://en.wikipedia.org/wiki/Cobra_effect-J.
-------- Original message --------From: Jochen Fromm <[email protected]> Date: 
3/22/21  21:51  (GMT+01:00) To: The Friday Morning Applied Complexity Coffee 
Group <[email protected]> Subject: [FRIAM] Salmon Chaos A nice example of an 
unintended consequence: a restaurant chain in Taiwan offered free 
all-you-can-eat sushi to anyone who has "gui yu" - the Chinese name for Salmon 
- in their name. Since changing your name is easy and cheap in Taiwan, people 
started to change their name so that it includes 
salmon...https://www.nbcnews.com/news/world/salmon-chaos-taiwan-people-change-their-names-get-free-sushi-n1261506-J.
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