Always Always call first, you have to get these people EXCITED. Tailor every
call and every press release.
Yes. The shot gun approach will only get you in if news is slow and
certainly not where you want it.
Example, A Dream Target :-)
Target: The Economist
What we want: A half page article (you don't tell them this, focus your
strategy around what you want)
Person to call: Whoever looks after the smaller tech type articles (but ask
for the editor first)
Pitch: The great numbers of people using this approach, what it means to the
econonmy 'we want to make good reusable software'. 'we are sick of bad web
development' this is costing the economy dearly. This is how fusebox helps
and why.
You never know, they may have an entire feature coming up on 'Software and
The New Ecomony' and put you in it! This just happened to me recently. The
publication isn't out, so I can't claim victory just yet :-)
The Economist would want stats etc, so you'd have to be prepared to back up
your argument.
Anyway, that's just an example of the top of my skull, I am not saying we
should target them, just an example to illustrate how to get to these
people. It's quite unlikely The Economist would run such an
article....another point - always read several copies of the publication
your trying to target, will give you a feel for the language and get you
further on the phone.
m
--
Malcolm Barclay
Rocket Company Pty Ltd
-----Original Message-----
From: Erik Voldengen [mailto:[EMAIL PROTECTED]]
Sent: Wednesday, 13 December 2000 13:11
To: Fusebox
Subject: RE: Fusebox in eweek
Just send out press releases. If they are well written, and news
is slow, I would think we'd see some mention.
Something like "Fusebox.org approaches 1 million members" or
"Fusebox used to develop Pentagon's Intranet" would work.
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