Yaaaaawwwn...
I'm sorry, but I for one could live with the fact that this discussion would
be continued elsewhere...
Laurens
-----Oorspronkelijk bericht-----
Van: Sean Renet [mailto:[EMAIL PROTECTED]]
Verzonden: Tuesday, February 27, 2001 14:01
Aan: Fusebox
Onderwerp: Re: Flash, Harpoon, Balthaser
Giz,
I have a 683 page document reguarding VHS and BETA. It encompases the
entire marketting campaigns for both. In 1982 it was presented to me as
well as other record executives by Sony as to why we should invest in thier
notion of Compact Discs. At MCA, our scrutiny of this document and some 10
trips to and from Japan and Germany over a 6 month period is what led to the
1983 release of said compact discs. You are speaking from a consumer stand
point, and your view is just not historically correct. VHS is in your house
because of its marketeers. The reason why it was cheaper is because the
marketting budget allowed it to be cheaper. BETA did not have the financial
legs to compete in a price war. This was the case for CDs as well. Vinyl
is a much better medium for music than CD's. Compact Discs will never have
the warmth nor depth vinyl does. At the time, vinyl cost .83 to manufacture
and cd's 1.67. The record industry chose cd's over vinyl because it was
assumed that if it caught on we could retail them for twice that of vinyl.
The catch was a joint fund between the record industry and Sony et al that
guaranteed cd prices over a 5 year time span.
>From a music standpoint, with less than 20 phone calls I can estimate what
will be the top selling albums in the fourth quarter this year. How do you
think songs end up on the radio in the first place? Do we think that some
genius Program Director goes record shopping every week? Or do we think
there is some local promotion manager, national director of promotion, vp of
promotion, and about 5 major independent promoters calling said program
director all week long trying to cut whatever deal they can to get thier
record on the radio. The plain simple truth is that marketing dictates
trend. To think otherwise is naive at best.
So, back to alan's market research against using fancy-schmancy pretty-boy
buttons and for using shot gun blast looking websites, the consumer will
always want to be lead around by the nose and if fancy-schmancy pretty-boy
buttons are what programmers are using then that is what the consumer will
get used to. Do not take flash and its application integration lightly. If
you do not pay attention to aesthetics in your applications, you will lose
clients to those developers that do. Consumers have had years of mainlining
television, and the closer your applications resemble it the more attractive
your applications will appear to them. If the consumer really wanted grey
submit buttons, it would have been Allaire that bought MacroMedia not the
reverse.
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