> > What do you think about the 24/48 Hour Coding project
> > supposed by Steve Nelson (www.secretagents.com).
> >
I think it's a great idea in the right context. I think the biggest hurdle
with it, is that developers, being analytical types, will push the idea past
where it should go from a business perspective. You might be able to get the
project done in 2 days, but is your client *prepared* to have the project
done in 2 days? Most client need a few weeks just to get in tune with what
they really want.
If the client isn't ready in 2 days, two big effects will emerge: first, the
fact that the work can get done fast will just exacerbate the problem of
"rushing" through the planning stages of project development ("since the
time cost of errors is so low, may clients and many developers will just
choose to pay it rather than do it right the first time").
Second, the client will demand drastically reduced prices. Perception in
this case is much more important than reality (how else does Neiman Marcus
get customers to pay $500 for a shirt?). I've yet to meet a developer who
couldn't resist boasting to a client that he got the job done in 1-2-3 days
(when the client was expecting several weeks). The client is impressed the
first or second time this happens--after that, he comes to expect it not
because you're brilliant but because you've trained him to.
The upshot of that is that you will find fewer and fewer clients who will
pay $50,000 for a project that takes 2 days to complete, whereas there would
have been many more who would pay such a fee for a month-long project *if
the developers had just shut their mouths about their development time*.
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