Thomas Lunde wrote:
>This post is in response to my challenge to Bob McDaniel on identifying
>events or facts that would indicate our society is at a point of change.
<snip>
>I went to the library last week and behold,
>two new McLuhan books, one, a very comprehensive biography entitled Marshall
>McLuhan by W. Terrance Gordon and the other titled ON McLuhan by Paul
>Benedetti and Nancy DeHart who identify themselves as being involved in a CD
>Rom production on McLuhan's ideas - what a feast. Surely my cup
>overfloweth, along with that I picked up The Web of Life by Fritjof Capra.
>
>Bob said:
>
>The Tofflers (and others of their ilk) have been telling us for years their
>answers to these questions1 I take it that you don't believe them. McLuhan
>observed that what we're experiencing isn't a breakdown, but rather a
>breakthrough (presumably to something better).
>
>Thomas:
>
>Not only do I believe them, I've being doing my best to understand them.
>The fact that you know of them belies your caustic tone.
<snip><snip> .......
Great choice of reading and pleased I was able to play some small part.
Sorry for my remark that had a bit of an edge. Interestingly, my wife has
commented a time or three that I don't know how to talk to people! I'll
work on it.
McLuhan's work seems to be enjoying a bit of a revival. There is one book
which attempts to systematize his thought processes. It is: Marshall and
Eric McLuhan, _Laws of Media: The New Science_, UofT Press:Toronto, 1988.
The authors introduce the concept of the tetrad in which any phenomenon
(institution, invention) is subjected to four questions:
1) What does it enhance?
2) What does it retrieve?
3) What does it obsolesce?
4) What does it reverse into?
Try it out on the MAI.
I've signed up for a short course on McLuhan's thought being offered later
this month at UWO, to be taught be a woman whose doctoral dissertation
dealt with his work. The man's thought is a treasure trove of ideas.
Thanks for re-inspiring me!
Bob
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