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Forwarded message........
To: [EMAIL PROTECTED]
From: Ed Deak <[EMAIL PROTECTED]>
Subject: The Control Game
Date: Thu, 12 Mar 1998 07:59:29 -0800
Subject: The Control Game
Cc: Ed Deak <[EMAIL PROTECTED]>,
A REFERENCE GUIDE FOR RECOGNIZING POLITICAL/SOCIAL CONTROL TACTICS BY POWER
BROKERS, LARGE CORPORATIONS, PUBLIC RELATIONS FIRMS, AND GOVERNMENT
ENTITIES.

Environmental Information Network (EIN), Inc.TM
P.O. Box 280087, Lakewood, CO 80228-0087 -- [EMAIL PROTECTED]
Paula Elofson-Gardine, Executive Director/Susan Hurst, Publications Director

Tactic 1 -- Make it impossible for people to be involved: These typical
control tactics set things up so that it's difficult and inconvenient for
interested parties such as the affected public to participate.

Examples:
* Meetings are scheduled at inappropriate locations or times; i.e.,
  during regular working hours, highway rush hours, dinner times, or
  deliberately conflicting times with similar interest meetings. Strict
  meeting "guidelines" and use of question cards discourages real
  dialogue and keeps attendees under control.

* Schedule lengthy one-way presentations that will not allow give and
  take exchange. This precludes the public (including the press) from
  asking questions or clarifications.

* Conveners may insist that all questions be held until the end, by which
  time people are tired, the meeting area must be vacated, and the press
  has had to leave to meet deadlines.

* Allow the public limited time, and a limited number of questions that
  must pertain to their predetermined set of allowable topics; while the
  conveners drag out their answers, essentially filibustering away the
  rest of the time for the meeting -- and coincidentally time for open
  discussion of issues and answers that many attendees showed up for.

* Staff may be trained to be nice, while having been trained to handle
  the public by using subtle harassment or baiting techniques, which also
  discourages public involvement.

These tactics are used to fulfill requirements for public outreach in order
to legitimize the process. If attendance is sparse it will be blamed on
public apathy, rather than a deliberate effort to exclude public
participation. Reject this pretense for public involvement. Short circuit
this tactic by standing up as a group and announcing an immediate press
conference that will give the press the real story from the citizens outside
of the meeting room or across the street from the building, then get up and
leave as a group. If this is not immediately possible, let the conveners
know that your group will hold its own meeting, protest, and/or press
conference the next morning and will continue to inform the media of their
non-cooperation on these issues.

Tactic 2 -- Divide and Conquer: This is a well-established tactic that
effectively places similar interest groups at odds against each other, when
they would otherwise be a formidable force for bureaucratic responsiveness
and accountability. This tactic uses existing tensions and divisions between
organizations. Name this tactic as soon as you recognize it to short circuit
its effectiveness. Make sure that everyone understands what interests they
share in common, and why it is in their best interest to continue to work
together. A few favorite tactics are described below.

Examples:

* Divide a large issue into many small ones. This forces people and/or
  organizations to fight many small battles, dispersing their energies.
  Small groups working in isolation of each other may not be as effective
  as coordinating efforts to maximize through solid communication and
  networking.

* Provide enough resources to cover only part of the problem. This can
  include preparing only a few copies of handouts or important documents
  so that self-imposed constraints prevent them from being able to
  provide x, y, or z service -- while it is obvious that there is plenty
  of budgetary allowance for gratuities, amenities, or items that fulfill
  their bias or agenda.

* Appoint a committee using key members of the public -- including
  appointees with views similar to the convener, funder, or directing
  agency to maintain their control of the committee. Their involvement is
  then publicly highlighted -- whether or not they attend or participate.
  Their names will be used strategically (sometimes in absentia), or
  photos are used to imply consent, agreement, or consensus with the
  committee -- although they may object or disagree with the viewpoint or
  findings of the committee. Citizens (token) used in this manner may or
  may not be aware of their names or pictures being used to artificially
  lend credibility to the committee or findings in question. In some
  cases, they may be unaware that they are considered to be a member of
  the committee.

* Many separate tables are used in large banquet or meeting rooms to
  break a meeting up into small discussion groups. This effectively keeps
  valuable information that would otherwise be revealed in the general
  discussion from being heard by the larger group, which would have
  enhanced communal brainstorming and questioning of the process or
  problem at hand. These small group discussions may then be summarized
  and reported back to the larger group. Carefully placed shills or
  committee members may serve as group leaders to control group feedback.
  This suppresses any controversial discussions that don't fit the
  convener's agenda, and inhibits networking or brainstorming on the
  issue.

* Seating arranged in "audience fashion" delegates you to a passive role
  in these meetings. Short-circuit this by playing Musical Chairs. Insist
  that the tables and/or chairs be moved (circle or horseshoe shape) so
  that everyone can be an active participant with the conveners or
  presenters. Put yourselves at the same level and/or table with the
  power brokers so there is no distance to allow them to feel comfortably
  in control (no shield). Convert their agenda to your agenda.

* Public relations campaigns (blitzes) into the community will seek out
  homeowners associations, service groups, schools, and so on, to present
  biased, incomplete, or misleading information to sidestep opposition to
  mould and win over public opinion about key issues.

* Conduct private (behind closed-door or impromptu) meetings with civic
  groups, government, or public officials (i.e. city council, county
  commissioners, etc.) of similar political or philosophical leanings --
  without informing citizens or organizations with opposing viewpoints of
  these meetings.

* Wrong information regarding time and location is provided -- too late
  to be corrected (The scavenger hunt). This ensures that their message
  will be presented without all sides of an issue being recognized or
  openly discussed.

Tactic 3 -- Pack the Meeting: The power brokers will encourage employees to
attend x, y, or z meeting. They may also establish telephone trees (which we
should be doing) to get employees and supporters to pack a meeting to
simulate public support for their position on an issue, and to set the tone
of the meeting.

* Comment or question cards are used in place of a communal microphone
  for participants to go to, so everyone can hear and participate in the
  discussion. Their supporters will stack the deck of comment cards with
  time wasters, and may continue filling out more cards throughout the
  meeting to defuse opposition discussion (see tactic 1 --
  filibustering).

Short circuit this by meeting with your neighbors, colleagues, or
constituents for a pre-meeting conference to discuss opposition tactics and
strategy that are barriers to getting your views aired. Come up with your
own list of strategy and critical points, then divide them up among
yourselves. Go to the meeting prepared with fact sheets, questions, and
comments that support your views. Brainstorm with your colleagues, refine
the information, then pass it around the neighborhood, or the target
audience for and after the meeting. Call the tactics as you see them occur
in the meeting to defuse them. Insist on a fair airing of the issues, within
everyone's hearing.

Tactic 4 -- Economic Blackmail: When dealing with politically heated issues,
especially "company town" polluters, the first threat may be that massive
layoffs will occur if they have to: change a process, stop polluting, fix
safety problems, clean up contamination, and so on. This is a Red Herring
scare tactic that should be immediately brought to everyone's attention.

* In 1988, the Rocky Flats Nuclear Weapons Facility (RFP) was faced with
  changes that included decommissioning, the contractor threatened
  massive layoffs. Economic developers and chambers of commerce predicted
  local devastation. To the contrary, the cleanup has been a huge
  economical boost for subcontractors and RFP personnel, who have nearly
  doubled the numbers of employees that were needed for full production
  and chemical recovery of plutonium pits for nuclear warheads.

* Retraining and educational programs have blossomed at local colleges.
  The people to watch are the Developers and Chambers, who will attempt
  to create new projects, while "dumbing down the workforce" by bringing
  in minimum wage workers for cleanup jobs, lay off union people, and
  funnel profits to special interest chums. Stay united, call that
  tactic, and make them accountable.

No one likes to be picketed, boycotted, or pictured negatively in the press
-- these citizen tactics are relatively easy to implement.

Tactic 5 -- Give the appearance of action without doing anything: When faced
with an obvious need for change, bureaucrats may try to give the appearance
of taking action without actually doing anything. These tactics may sound
like this:

* "We have decided to appoint an advisory, special, sub-committee, or
  commission to study or handle the problem. We want (or need) members of
  our group to volunteer assistance because we do not have money for
  staff."

* "Your knowledge, input, or time is so valuable (and so on), we would
  like you to help us with x, y, or z to work out solutions" (but they
  will fail to assimilate your information, suggestions, or concerns).

* "We would like to help you by doing x, y, or z for you" -- but the
  reciprocal help never appears (carrot on the stick).

* "We plan to issue a policy or statement regarding that problem next
  week, month, year..., so that everyone will know what to do in the
  future..." Beware of bureaucrats stealing your uncompensated time to
  tie you up, keeping you out of circulation in the community.
  Volunteerism can be abused, becoming a time quicksand.

Don't accept inconsequential actions, excuses, and "donothingitis". Set a
reasonable amount of time for genuine action, and then tell everyone that
you expect action by that date. Think twice before joining "study committees
or advisory groups" that are not policy-changing bodies that have no real
power to do anything about the issue or problem in question, are funded and
directed by your adversary, or by those that represent the other side of
your issue. There may not be an accurate record of what has happened from
the beginning, during, or at the end of these efforts. Refusal to allow the
recording of meetings, or have an accurate paper trail to document important
meetings and proceedings is a serious red flag of cover-ups and problems.

Tactic 6 -- Give them a Red Herring, or Get them to Chase the Wrong Bunny:
This is an issue or information offered to belittle, patronize, or confound
and derail your efforts. When a bureaucrat tries to change the subject from
what you are concerned about to what they want you to focus on, they are
using a "Bait and Switch" routine.

Examples:

* "I don't know what you're talking about; You don't know your facts;
  That issue is not important; Why are you interested in that issue?; You
  have not done enough research; You aren't an expert; Your issue is
  beside the point, irrational, emotional, or not practical; Why don't
  you check into, or work on x, y, or z, instead?"

* Engaging attendees in detailed explanations or debates that are
  intended to sidetrack the issue of concern, hoping that in the heat of
  debate, you will: Give up, get tired, go home, and forget the key
  issue.

Be aware of time wasters that will eat up meeting time, and are designed to
wear you down. When confronted with this tactic, don't get side tracked. You
don't have to be an expert to ask questions, ask for information, or to have
legitimate concerns.

Write notes throughout the meeting -- this will help keep you on track.
Stick to the issues you want to discuss, while making a special note to
follow up, or address the other person's issue later, if they genuinely
desire to do so.

Tactic 7 -- Refuse to give out information, or make it impossible to get it:
Bureaucrats plan that this tactic will discourage you, so that you will give
up and go away. The Freedom of Information Act (FOIA) format may have to be
invoked to get cooperation. You must know what information you need, what
agency to request it from, and what to look for. The "Key and Lock"
buzzwords and descriptions must be included, or the very information you
seek may be withheld from you.

Examples:

* Bureaucracies protecting damaging information may try to charge
  exorbitant fees for information to be searched, copied, and sent to
  you. Request fee waivers based upon public interest needs and public
  right-to-know laws.

* The requestor may be flooded with huge amounts of useless information
  that is out of order and out of date. This is called a data dump in
  legal circles. This is a common tactic used by legal rivals on cases to
  eat up valuable pre-trial discovery time. It takes a critical eye,
  speed reading, and some research or historical knowledge to be able to
  weed through the useless information to find what you want.

To deal with the system effectively, you need the facts. If you have the
facts, the system has to deal with you more openly. Democracy depends on
people having the information needed to allow meaningful input and
interaction with the system. The refusal to give out information may sound
like this:

* "We don't have that information; x, y, or z is not in today, and I'm
  not authorized to fulfill this request; We can only give out a summary
  (They decide what is meaningful, included, excluded, or redacted); Why
  do you think that's important?; Justify your interest, or legitimize
  your need; We don't think you need that information."

Recognize these tactical phrases meant to put you off the track of the
information you need to level the playing field with your opponent, and
don't accept lame excuses for non-performance or non-compliance.

----------------------------------------------------------------------------

STRATEGIES TO SHORT CIRCUIT THE CONTROL GAME
* AS SOON AS A TACTIC HAS BECOME APPARENT, LABEL IT:

When you name that tactic publicly, it loses its power. You can counter
these tactics with
  a minimum of wasted effort by keeping the lines of communication open
  with your colleagues and other similar interest organizations.

* BE OBSERVANT OF INTERACTIONS, TACTICS, AND WHO MAY BE CALLING THE
  SHOTS BEHIND THE SCENES: Recognize that although individuals make up
  the bureaucracy, they should not be the targets of your efforts.
  Evaluate where strategic counter-tactics would be the most effective.
  Good mottoes to keep in mind. Always go to the top, and the squeaky
  wheel gets fixed.

* DO NOT ALLOW BUREAUCRATIC FIGUREHEADS TO LABEL YOU as a troublemaker,
  or as someone with emotional or personal problems (i.e.:
  "Psychiatrically" linked to a site or set of issues, don't have a life
  because you volunteer a lot of your time, are a paid staffer or
  knowledgeable citizen, so your opinion doesn't count, or don't have "x"
  number of constituents behind you.) to legitimize side stepping serious
  issues and/or your concerns. Be alert to the evaluative patronizing
  concern look. This is contrived to give the appearance of questioning
  your mental or emotional stability to elicit a reaction. Keep cool and
  don't give them the reaction they want from you. Any person might
  become dedicated to seeking solutions, and become angry or frustrated
  over the distancing treatment bureaucracies and corporations use to
  keep the public at arm's length over difficult issues.

* MAKE YOUR ISSUE OR ADVERSARY AN OBJECT OF INTENSE STUDY: Never stop
  questioning your previous conclusions about them. Get all the
  information you can and keep getting it. Put this information to
  productive and meaningful use, then network it around.

* NEVER RELAX AFTER A VICTORY, and don't underestimate the power of
  determination.

* RENEW YOUR OWN OUTREACH REGULARLY by having current concerns and
  information prepared and ready to distribute at every opportunity. Use
  their meetings for opportunities to pass out your own targeted
  information. Use several people to see that all attendees end up with
  copies of your information. Ask local copiers or businesses to help
  duplicate materials.

-----------------------------------------------------------------------

     "Never doubt that a small group of thoughtful, committed citizens
     can change the world; indeed, it's the only thing that ever has."
     -- Margaret Mead, Anthropologist

     "Ignorance is compounded by the sins of omission." -- Dr. Edward
     A. Martell, Radiochemist
Cliff Boldt
Union Bay, BC, Canada


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