---------- Forwarded message ---------- Date: Tue, 26 May 1998 18:03:29 +0000 From: "Nikolai S. Rozov <[EMAIL PROTECTED]>" <[EMAIL PROTECTED]> To: [EMAIL PROTECTED] Subject: (Fwd) ReORIENT book announcement ReORIENT: GLOBAL ECONOMY IN THE ASIAN AGE by Andre Gunder Frank University of California Press, 400 pp ISBN 0-520-21474-9 paper US$ 19.95 ISBN 0-520-21129-4 cloth US$ 55.00 ORDER: California-Princeton Fulfillment Services 1445 Lower Fery Road, Ewing, NJ 08618 Author's Abstract, Referee's Comments, and Table of Contents follow below A Debate about the thesis of this book and its challenge of that of David Landes THE WEALTH AND POVERTY OF NATIONS [Norton 1998] is on-going during May 1998 simultaneously on 4 e-mail discussion nets and may be found on: H-World [history], H-Asia [history], Econ-hist [economic history], and WSN [World Systems Network] ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Andre Gunder Frank University of Toronto 96 Asquith Ave Tel. 1 416 972-0616 Toronto, ON Fax. 1 416 972-0071 CANADA M4W 1J8 Email [EMAIL PROTECTED] My home Page is at: http://www.whc.neu.edu/whc/resrch&curric/gunder.html ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ R e O R I E N T : G L O B A L E C O N O M Y I N T H E A S I A N A G E [University of California Press, May/June 1998] by Andre Gunder Frank AUTHOR'S ABSTRACT This book outlines and analyzes the global economy and its sectoral and regional division of labor and cyclical dynamic from 1400 to 1800. The evidence and argument are that within this global economy Asians and particularly Chinese were preponderant, no more "traditional" than Europeans, and in fact largely far less so. The historical documentation poses an 'emperor has no clothes' challenge to all received Eurocentric historiography and social theory from Montesquieu, Marx and Weber, or Toynbee and Polanyi, to Rostow, Braudel and Wallerstein. The books's global economic analysis offers a more holistic theoretical alternative. 'The Rise of the West' was not due to any 'European Miracle exceptionalism' that allegedly permitted it to pull itself up by its own bootstraps as Weberians have contended. Nor did Europe build a 'European world-economy around itself" a la Braudel and thereby as per Marx and Wallerstein [as well as my own WORLD ACCUMULATION 1492-1789] initiating a European centered 'Modern Capitalist World-System' primarily by exploiting the wealth of its American and African colonies. Instead, Europe used its American silver to buy itself marginal entry into the long since existing world market in Asia, which was much larger, more productive and competitive, continued to expand much faster until 1800, and was able to support a rate of population growth in Asia that was than double that of Europe until 1750. Then changing world economic/ demographic/ ecological relations and relative factor prices in the competitive global economy resulted in the temporary 'Decline of the East' and the opportunity for the also temporary 'The Rise of the West'. Europe took advantage of this world economic opportunity through import substitution, export promotion and technological change to become Newly Industrializing Economies after 1800, as is again happening today in East Asia. That region is now REgaining its 'traditional' dominance in the global economy, with the Chinese 'Middle Kingdom' again at its 'center.' PUBLISHER REFEREES SUMMARIES & EVALUATIONS Frank gained his world wide fame by making an argument that caused a revolution in thinking about Third World Development. Well, the same thing is about to happen again, except this time the stakes are much higher. Now it is the theories of the endogenous nature of change in the West that is being challenged. The Wallersteinian world economy did not give rise to the world-system, Frank argues, but the Afroeurasian world system gave rise to the European world economy. To correct the historical fact is to challenge the theoretical scaffolding of everyone from Marx to Weber to Braudel to Wallerstein. Frank's point is that they simply got it wrong. [He] turns on their heads many of the received assumptions about the origin of the modern world system/economy. The book is that conceptually important. - ALBERT BERGESEN, University of Arizona The book moves to argue that almost all received social theory is wrong, since it a) directs our attention to supposedly unique features of European society that were actually neither very unusual nor of much importance in explaining the divergent development paths, and b) directs our attention away from [these and to] attempting analysis at the global level, which the author claims is by far the most illuminating place to look for explanations of what may at first seem like regional differences. This will be an extremely important book of sufficient originality and importance ... at the intersection of several important literatures [to] have a major impact. It could not be more ambitious. - KENNETH POMERANZ University of California at Irvine This is a bold new interpretation that creates a distinctive argument to explain Europe's post-1800 successes. The author places his argument in an even longer-run perspective to suggest that Europe's 'rise' may be just a temporary one bracketed on either side by eras of Asian dominance. It departs from virtually all other 'global' or 'world' system perspectives by arguing that Europe was not the central location of economic dynamism in the early modern world (1400-1800) and therefore that 'capitalism' was not a unique cultural phenomenon that can explain the differential economic success of Europe over Asia. The author redefines our baseline for assessing the 'rise' of Europe. I believe this book could become a benchmark study. - BIN WONG University of California at Irvine The book is a plea for global studies as a general historical proposition, notably the argument of the centrality of Asia for the period 1400-1800, and the rejection of the entire Eurocentric analysis of incorporation, 1500 and all that. This can be a landmark book that shapes substantially the scholarship and understanding of the next generation of researchers. It should have an immediate impact. - MARK SELDEN State University of New York T A B L E O F C O N T E N T S Preface Chapter 1 INTRODUCTION TO REAL WORLD HISTORY VS. EUROCENTRIC SOCIAL THEORY HOLISTIC METHODOLOGY AND OBJECTIVES GLOBALISM, NOT EUROCENTRISM CHAPTER OUTLINE OF A GLOBAL ECONOMIC PERSPECTIVE ANTICIPATING AND CONFRONTING RESISTANCE AND OBSTACLES Chapter 2: THE GLOBAL TRADE CAROUSEL 1400-1800 AN INTRODUCTION TO THE WORLD ECONOMY Thirteenth and Fourteenth Century Antecedents The Columbian Exchange and its Consequences Some Neglected Features in the World Economy WORLD DIVISION OF LABOR AND BALANCES OF TRADE 1400-1800 Mapping the Global Economy The Americas Africa Europe West Asia - The Ottoman Empire - Safavid Persia India and the Indian Ocean - North India - Gujarat and Malabar - Coromandel - Bengal Southeast Asia - Archipellago and Insular - Continental Japan China - Population, Production, Trade - China in the World Economy Central Asia Russia and the Baltics A Sino-Centric World Economy Summary Chapter 3: MONEY WENT AROUND THE WORLD AND MADE THE WORLD GO ROUND WORLD MONEY: ITS PRODUCTION AND EXCHANGE Micro- and Marco- Attractions in the World Casino Dealing and Playing in the Casino The Numbers Game - Silver - Gold - Credit HOW DID THE WINNERS USE THEIR MONEY? Spenders vs Hoarders Inflation or Production in the Quantity Theory of Money Money Expanded the Frontiers of Settlement and Production Chapter 4: THE GLOBAL ECONOMY: COMPARISONS AND RELATIONS QUANTITIES:POPULATION,PRODUCTION,PRODUCTIVITY, INCOME, TRADE Population, Production and Income Productivity and Competitiveness World Trade 1400-1800 QUALITIES: SCIENCE AND TECHNOLOGY Eurocentrism Regarding Science and Technology in Asia Guns Ships Printing Textiles Metallurgy, Coal and Power Transport World Technological Development MECHANISMS: ECONOMIC AND FINANCIAL INSTITUTIONS European - Asian Comparisons Global Institutional Relations --In India --In China Chapter 5 HORIZONTALLY INTEGRATIVE MACROHISTORY SIMULTANEITY IS NO COINCIDENCE DOING HORIZONTALLY INTEGRATIVE MACROHISTORY Demographic/Structural Analysis A "Seventeenth Century Crisis"? Monetary Analysis and the Crises of 1640 Kondratieff Analysis The 1762-1790 Kondratieff "B" Phase Crisis and Recessions More Horizontally Integrative Macrohistory? Chapter 6 WHY DID THE WEST WIN [TEMPORARILY] ? UP AND DOWN THE LONG CYCLE ROLLICOASTER? THE DECLINE OF THE EAST PRECEDED THE RISE OF THE WEST The Decline in India The Decline Elsewhere in Asia HOW DID THE WEST RISE? Climbing Up on Asian Shoulders Supply and Demand for Technological Change in the World Economy Supplies and Sources of Capital A GLOBAL ECONOMIC/DEMOGRAPHIC ACCOUNTING FOR THE DECLINE OF THE EAST AND THE RISE OF THE WEST A Demographic Economic Model A High-Level Equilibrium Trap? The Evidence 1500-1750 The 1750 Inflection Past Conclusions and Future Implications Chapter 7 HISTORIOGRAPHIC CONCLUSIONS AND THEORETICAL IMPLICATIONS HISTORIOGRAPHIC CONCLUSIONS: THE EUROCENTRIC EMPEROR HAS NO CLOTHES 1. The Asiatic Mode of Production [AMP] 2. European Exceptionalism 3. A European World-System or a Global Economy? 4. 1500: Continuity or Break? 5. Capitalism? 6. Hegemony? 7. The Rise of the West and the Industrial Revolution 8. Empty Categories and Procustean Beds THEORETICAL IMPLICATIONS:THROUGH THE GLOBAL LOOKING GLASS 1. Holism vs. Partialism 2. Commonality/Similarity vs. Specificity/Difference 3. Continuity vs. Dis-continuities 4. Horizontal Integration vs. Vertical Separation 5. Cycles vs. Linearity 6. Agency vs. Structure 7. Europe in a World Economic Nutshell 8. Jihad vs. McWorld in the Anarchy of the Clash of Civilizations? REFERENCES INDEX