This example of Business/Governance corruption is so incredible I have to forward it Colin Stark ************] >Date: Fri, 29 Jan 1999 00:26:54 -0800 >From: Gil Yaron <[EMAIL PROTECTED]> >X-Accept-Language: en >To: CCCI Mailing List Member > >> Harper's Magazine February 1999 >> >> DISTRICT 11'S COKE PROBLEM >> >> >From a September 23, 1998, letter sent to the principals of School >> District 11 in Colorado Springs, Colorado, by John Bushey, the >> district's executive director of "school leadership." In September 1997, >> the district signed an $8 million exclusive vending contract with >> Coca-Cola. >> >> Dear Principal: >> >> Here we are in year two of the great Coke, contract. I hope your first >> weeks were successful and that pretty much everything is in place >> (except staffing, technology, planning time, and telephones). >> First, the good news: This year's installment from Coke is "in the >> house," and checks will be cut for you to pick up in my office this >> week. Your share will be the same as last year. >> >> Elementary school $3,000 >> Middle School $15,000 >> High School $25,000 >> >> Now the not-so-good news: we must sell 70,000 cases of product >> (including juices, sodas, waters, etc.) at least once during the first three >> years of the contract. If we reach this goal, your school allotments will >> be guaranteed for the next seven years. >> >> The math on how to achieve this is really quite simple. Last year we >> had 32,439 students, 3,000 employees, and 176 days in the school year. >> If 35,439 staff and students buy one Coke product every other day for >> a school year, we will double the required quota. >> >> Here is how we can do it: >> >> 1. Allow students to purchase and consume vended products >> throughout the day. If sodas are not allowed in classes, consider >> allowing juices, teas, and waters. >> >> 2. Locate machines where they are accessible to the students all day. >> Research shows that vender purchases are closely linked to availability. >> Location, location, location is the key. >> >> You may have as many machines as you can handle. Pueblo Central >> High tripled its volume of sales by placing vending machines on all >> three levels of the school. The Coke people surveyed the middle and >> high schools this summer and have suggestions on where to place >> additional machines. >> >> 3. A list of Coke products is enclosed to allow you to select from the >> entire menu of beverages. Let me know which products you want, and >> we will get them in. Please let me know if you need electrical outlets. >> >> 4. A calendar of promotional events is enclosed to help you advertise >> Coke products. >> >> I know this is "just one more thing from downtown," but the long-term >> benefits are worth it. >> >> Thanks for all your help, >> >> John Bushey >> The Coke Dude ***********
