From
CBC News: Marketplace Newsletter - October 27, 2005
http://www.cbc.ca/marketplace/
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Subject: some numbers
And finally...
The Guardian has a fascinating piece about the inundation of advertising and marketing on young minds. There are dozens of crazy tidbits to amaze, astound and annoy, including these zingers:
* Half of all children aged four don't know their own name - but two thirds of three-year-olds can recognise the McDonald's golden arches.
* The average British child is familiar with up to 400 brand names by the time they reach the age of 10.
* Of all the food advertisements aired during the after school timeslot, 77 per cent are for sweets and chocolate, soft drinks, crisps and savoury snacks, fast food, and pre-sugared breakfast cereals.
* Most kids are more likely to recognise Ronald McDonald and the Nike swoosh than Jesus.
* Nearly one in six British kids is overweight; 6% are obese. For the first time, children are being diagnosed with type 2 diabetes, a disease previously thought to be confined to the over-40s.
* 71 per cent of seven-year-old girls say they want to be slimmer.
* Compared with 1974, today's 15-year-olds are more than twice as likely to have behavioural problems and 70 per cent more likely to suffer emotional troubles such as anxiety and depression, mental illnesses that have been linked to the pressure to buy, to own, to consume.
More at the Guardian:
http://society.guardian.co.uk/health/story/0,7890,1600022,00.html
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