July 21, 2009  NY Times

Obama's Strategy to Reverse Manufacturing's Fall 


By LOUIS UCHITELLE
<http://topics.nytimes.com/top/reference/timestopics/people/u/louis_uchitell
e/index.html?inline=nyt-per> 

If the Obama administration has a strategy for reviving manufacturing,
Douglas Bartlett would like to know what it is. 

Buffeted by foreign competition, Mr. Bartlett recently closed his printed
circuit board factory, founded 57 years ago by his father, and laid off the
remaining 87 workers. Last week, he auctioned off the machinery, and soon he
will raze the factory itself in Cary, Ill. 

 

"The property taxes are no longer affordable," Mr. Bartlett said glumly, "so
I am going to tear down the building and sit on the land, and hopefully sell
it after the recession
<http://topics.nytimes.com/top/reference/timestopics/subjects/r/recession_an
d_depression/index.html?inline=nyt-classifier>  when land prices hopefully
rise."

 

Though manufacturing has long been in decline, the loss of factory jobs has
been especially brutal of late, with nearly two million disappearing since
the recession began in December 2007. Even a few chief executives, heading
companies that have shifted plenty of production abroad, are beginning to
express alarm.

 

"We must make a serious commitment to manufacturing and exports. This is a
national imperative," Jeffrey R. Immelt
<http://topics.nytimes.com/top/reference/timestopics/people/i/jeffrey_r_imme
lt/index.html?inline=nyt-per> , chairman and chief executive of General
Electric
<http://topics.nytimes.com/top/news/business/companies/general_electric_comp
any/index.html?inline=nyt-org> , said in a speech last month, while
acknowledging that G.E. was enriched by its overseas operations too.

 

President Obama
<http://topics.nytimes.com/top/reference/timestopics/people/o/barack_obama/i
ndex.html?inline=nyt-per> , agreeing in effect, has declared, "The fight for
American manufacturing is the fight for America's future."

 

The United States ranks behind every industrial nation except France in the
percentage of overall economic activity devoted to manufacturing - 13.9
percent, the World Bank
<http://topics.nytimes.com/top/reference/timestopics/organizations/w/world_b
ank/index.html?inline=nyt-org>  reports, down 4 percentage points in a
decade. The 19-month-old recession has contributed noticeably to this
decline. Industrial production has fallen 17.3 percent, the sharpest drop
during a recession since the 1930s.

 

So far, however, Mr. Obama's administration has not come up with a formal
plan to address the rapid decline. Instead, it has pursued ad hoc
initiatives - bailing out General Motors
<http://topics.nytimes.com/top/news/business/companies/general_motors_corpor
ation/index.html?inline=nyt-org>  and Chrysler
<http://topics.nytimes.com/top/news/business/companies/chrysler_llc/index.ht
ml?inline=nyt-org> , for example, and pushing green energy by supporting the
manufacture of items like wind turbines
<http://topics.nytimes.com/top/reference/timestopics/subjects/w/wind_power/i
ndex.html?inline=nyt-classifier>  and solar panels. 

 

"We want to make sure that we grow a manufacturing base for renewable
energy," said Matthew Rogers, a senior adviser in the Energy Department,
explaining that this is being accomplished in part by "accelerating loan
guarantees from zero" in the Bush years. 

 

Xunming Deng, a physicist and the chairman of the Xunlight Corporation, sees
himself as a beneficiary of what he describes as the Obama administration's
more flexible loan guarantees. His factory in Toledo, Ohio, with 100
employees, is in the early stages of making solar panels, and Dr. Deng is
already planning to quadruple the plant's size. He has applied to the Energy
Department for a $120 million loan guarantee. If he gets it, he will not
have to pay the hefty fees charged for loan guarantees before Mr. Obama took
office.

 

"Getting rid of that fee makes the loan guarantee very attractive and very
helpful," Dr. Deng said. "We can't grow as fast without it."

 

Beyond energy, the administration's approach gradually outlines the elements
of a manufacturing policy - what Lawrence H. Summers
<http://topics.nytimes.com/top/reference/timestopics/people/s/lawrence_h_sum
mers/index.html?inline=nyt-per> , director of the National Economic Council,
described as "a number of things to support manufacturing." 

The auto bailout, for all its improvisations, served notice that the
administration would probably rescue any giant manufacturer it deemed too
big (or too iconic) to fail, and would help the suppliers of failing giants
transition to other industries.

 

The Buy America clause in the stimulus package
<http://topics.nytimes.com/top/reference/timestopics/subjects/u/united_state
s_economy/economic_stimulus/index.html?inline=nyt-classifier>  pointedly
favors the purchase of American-made goods for infrastructure projects. The
Commerce Department is adding $100 million, more than double the current
outlay, to a program that helps American manufacturers operate more
effectively. And trade agreements negotiated by the Bush administration -
agreements that would make the United States more open to imported
manufactured goods - have been allowed to languish in Congress.

"The administration's policy is evolving in the right direction," said
Representative Sander M. Levin, Democrat of Michigan, who is particularly
concerned about auto imports. "I think they have essentially shed the
political chains that prevented government from having a role in
manufacturing. They are working their way toward what makes sense."

Not everyone agrees. 

 

"Bush and Obama," Mr. Bartlett said scornfully, "one is as bad as the other
in terms of manufacturing policy."

 

He acknowledged that the recession was the immediate reason for the demise
of his family's business. But what really did it in, he said in an
interview, was the competition from less expensive Chinese circuit boards -
less expensive, he argued, because the Chinese undervalue their currency and
this administration, like the ones before it, lets them get away with it.

 

"Our orders went from $8 million at an annual rate to $4 million, which was
not enough to make money," he said.

 

Mr. Bartlett, who is co-chairman of an organization called the Fair Currency
Coalition, said that Chinese competitors charged only $1 for each printed
circuit board sold in this country, while he charged $1.40. Like many
economists and government officials, he says he believes the Chinese
currency is artificially undervalued. As a countermeasure, he said the Obama
administration should impose a 40 percent tariff on imported Chinese goods. 

 

"I can compete against Chinese entrepreneurs, and Chinese labor cost is not
that big a factor," he said, "but I cannot compete against the Chinese
government's manufacturing policies."

 

Manufacturing has long been viewed as an essential pillar of a powerful
economy. It generates millions of well-paid jobs for those with only a high
school education, a huge segment of the population. No other sector
contributes more to the nation's overall productivity, economists say. And
as manufacturing weakens, the country becomes ever more dependent on imports
of merchandise, computers, machinery and the like - running up a trade
deficit that in time could undermine the dollar
<http://topics.nytimes.com/top/reference/timestopics/subjects/c/currency/dol
lar/index.html?inline=nyt-classifier>  and the nation's capacity to sustain
so many imports.

 

One tactic for strengthening the manufacturing sector, in the
administration's view, would be a shift in tax policy. The research and
development tax credit, which is now subject to renewal by Congress, would
be made permanent, encouraging much more R.& D. among manufacturers, a
senior Commerce Department official argued. And foreign taxes paid on
profits earned overseas would not be deductible in this country until the
profits were repatriated, a restriction that might discourage locating
factories abroad. 

 

The goal is to arrest manufacturing's dizzying decline. It "was the pillar
on which we built the middle class," said Thea Lee, policy director for the
A.F.L.-C.I.O.
<http://topics.nytimes.com/top/reference/timestopics/organizations/a/america
n_federation_of_laborcongress_of_industrial_organizations/index.html?inline=
nyt-org> , "and it is hard to see how you rebuild the middle class without
reviving manufacturing."

 

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