Years ago on this list I wrote that government gave business tax breaks and
other incentives to hire employees and to build full employment.   I called
it a social covenant of unwritten rules.    I was almost laughed off of the
list.    Here it is again.   Is this why Germans like playing Indian?

 

REH

 

August 15, 2011


What Is Business Waiting For?


By JOE NOCERA
<http://topics.nytimes.com/top/news/business/columns/josephnocera/?inline=ny
t-per> 


When the German economy turned south after the 2008 financial crisis, the
pain was mitigated by a program known as “Kurzarbeit
<http://www.nytimes.com/2009/03/27/world/europe/27germany.html> .” 

The word means short work. Instead of laying off workers, German companies
cut back their hours. The government then used money set aside during good
times to pay the workers around 60 percent of their lost wages. The labor
unions went along because they believed it was better to keep people
employed even at reduced pay. This is the German social compact. 

As we suffer through our own economic hard times, the German approach is
something we can only envy. Here, companies quickly lay off workers, many of
whom never find their way back into the full-time labor force. Corporations
shy away from investing for the future, even though investment is what will
turn the economy around. The government, for its part, invariably starts
talking about “job creation,” but rarely does anything that makes a
difference. 

This downturn is no exception. What are the latest unemployment figures?
Some 25 million people
<http://www.npr.org/blogs/money/2011/06/07/136917643/25-million-americans-ar
e-unemployed-or-cant-find-full-time-work>  — more than 16 percent of the
work force — are looking for full-time work. Companies are hoarding cash
while reporting record profits. 

As for the government, President Obama’s idea of job creation is extending
unemployment insurance, on the one hand, and painting grandiose pictures of
far-off “green jobs,” on the other. He is bereft of ideas for creating jobs
in the here and now. Meanwhile, the Republicans insist — despite mounds
<http://www.forbes.com/sites/petercohan/2011/05/03/do-tax-cuts-create-jobs/>
of evidence
<http://www.huffingtonpost.com/2010/07/28/bush-tax-cuts-extending_n_662743.h
tml>  to the contrary
<http://www.theatlantic.com/business/archive/2010/12/do-tax-cuts-for-the-wea
lthy-create-jobs/67723/>  — that more tax cuts would create jobs. By now,
most Americans have lost hope that our current government will come up with
a viable jobs program. It won’t. 

I am coming more and more to think that with the government essentially
paralyzed for the foreseeable future, the only way we’re going to get jobs
is by turning to actual job creators: business itself. With all their cash,
companies shouldn’t be waiting for Congress to give them tax incentives to
hire people. They should be trying to jump-start the economy — and fend off
another recession — by making investments, and hiring workers, that will
lead to renewed prosperity. 

The only way that’s going to happen, however, is if our society implicitly
makes the kind of compact that German society makes explicitly: We have to
be willing to allow companies to sacrifice short-term profits for the
long-term good of the country. As the leadership expert Michael Useem wrote
recently
<http://www.washingtonpost.com/national/on-leadership/the-business-of-employ
ment-time-to-revise-investor-capitalisms-mantra/2011/08/09/gIQAh8rs4I_story.
html>  on The Washington Post’s Web site, business needs to make “people a
priority, not just earnings.” 

What makes that hard for executives is that they’ve spent the last 30 years
having it beaten into them that the only thing that matters is delivering
“shareholder value.” Over time, this phrase has become code for focusing on
short-term profits — and chief executives who have ignored this mantra have
often found themselves kicked to the street by impatient investors like Carl
Icahn. 

But as Useem points out, it hasn’t always been this way — and doesn’t have
to be in the future. “What might seem an idée fixe of the American way is
really a moment’s artifice,” he writes, “a prescription that served a past
era but less well the current one.” 

Indeed, it turns out that the focus on short-term profits is nowhere
enshrined in the law. On the contrary: Delaware law, where many big
companies are incorporated, gives directors enormous leeway to ignore
short-term gain if they believe that doing so would ultimately benefit the
corporation. 

Does it ultimately benefit American business if the country gets back on its
feet again? It seems to me that you can make a pretty strong case for that.
If enough companies started hiring — while wrapping their actions in the
mantle of patriotism — even Carl Icahn might have trouble complaining about
it. 

There is, of course, another reason corporate executives might be reluctant
to sacrifice short-term profits by putting people to work. What if their
competitors didn’t go along? Then they would find themselves at a
disadvantage. Useem would tackle that by having a credible group like the
Business Roundtable leading the charge, rounding up companies that would
agree to start hiring. 

But Marc Groz, a financial risk expert I’ve gotten to know, has what I think
is a more intriguing approach, which he calls a “contingent commitment
facility.” “Everyone is waiting for someone else to go first,” he told me
the other day. Using his facility, a company would agree to hire X number of
new workers. But the commitment would only become binding if certain
conditions were met — such as having other companies in the same industry
agree to do likewise. Once that happened, all the companies would have to do
what they’d promised. 

Groz’s idea is new and fresh and untested. It could fail. In other words, it
is exactly the kind of out-of-the-box “job creation” idea that our stymied
government no longer has the ability to come up with. The ball’s in
business’s court now. 

 

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