From: [email protected]
[mailto:[email protected]] On Behalf Of Anjana Basu
Sent: Wednesday, August 08, 2012 8:44 PM
Subject: [TriumphOfContent] Need to breed in Singapore

 

  

 

 

 


Scroll down to the link to an unusual video commercial for a public cause -
the 'national' need to breed - in Singapore. No-nonsense about sex and
Groovy.

 


In a moment you can watch a TV ad that teaches a lot. Not just about
advertising, but about culture. And sex.


It's also about the weirdest way I ever saw someone advertise mints.

Yes, mints.

It's far stranger than you can possibly imagine.

And - what fun! - it's all about sex.

But first, here's a true story. Also about sex.

It really is sordid, and it features me.

You may be shocked. Maybe so shocked you'll cross me off your recommended
reading list.

In 1976 I was asked if I'd like to be creative director of Leo Burnett in
Singapore - then the top ad agency there.

I arrived late at night after a 30 hour trip.

My genial host asked if I'd like to go to bed or go for a meal.

If you watch the video at the bottom .

I promise you will discover things you never knew before.

Not just about marketing.

Also about the astonishing prevalence of rap culture

And about sex, glorious sex.

(Did I mention  that?)

You could NOT make any of it up.

The TV commercial is not short. But it IS unlike anything you ever saw in
your life.

Watch till the end, as I have one or two comments you may find helpful

Here's what happened on my first extraordinary night in Singapore all those
years ago:

   <http://draytonbird.com/2012/08/sordid-sex-and-an-astounding-tv-ad/>
http://draytonbird.com/2012/08/sordid-sex-and-an-astounding-tv-ad/ 
  





 

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