Re the below
Haven't these people heard of the Second Law of thermodynamics and the Gibbs
equation?
Per-lease !!
No more talk of perpetual motion machines !!
j
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>From: "S. Lerner" <[EMAIL PROTECTED]>
>To: [EMAIL PROTECTED], [EMAIL PROTECTED]
>Subject: FW Paul Hawken: Redesigning for job creation
>Date: Wed, Jul 19, 2000, 2:12 PM
>
>>
>>NATURAL CAPITALISM
>>- - - - - - - - - - - - - - - - - - - - - - - -
>>
>>o What is Natural Capitalism? Hawken says it's what
>>capitalism might become if its largest category of capital - the
>>"natural capital" of ecosystem services - were properly valued.
>>Hawken and his co-authors, Amory and Hunter Lovins,
>>describe a journey towards natural capitalism which involves
>>four major shifts in business practices:
>>
>>- Dramatically increase the productivity of natural resources.
>>
>>" Reducing the wasteful and destructive flow of resources from
>>depletion to pollution represents a major business opportunity.
>>Through fundamental changes in both production design and
>>technology, farsighted companies are developing ways to
>>make natural resources - energy, minerals, water, forests -
>>stretch 5, 10, even 100 times further than they do today. These
>>major resource savings often yield higher profits than small
>>resource savings do and not only pay for themselves over time
>>but in many cases reduce initial capital investments."
>>
>>-Shift to biologically inspired production models (bio-mimicry).
>>
>>" Natural capitalism seeks not merely to reduce waste but to
>>eliminate the very concept of waste.
