> If you do not want to register, if you scroll down further on the page, > you'll find direct links.
I bet if Zend did some clickstream analysis, you guys would be shocked how many people never see the links on the bottom of the page. I remember the first time I wanted to find out more about Zend Framework, I thought you had to register and even had the feeling that it might cost money. It's only because it was part of a project I was hired for that I eventually learned it. I thought it was only me, but as co-organizer of the PHP Meetup in L.A., more than one person told me it cost money to download. As an experiment, I just now tried to pretend I know nothing about Zend Framework and Googled it, went to the download page, and indeed it's confusing for newbies if they click "Full package". This might be affecting adoption rate more than you'd think. I'd suggest more prominent direct links at every stage including the registration page...see if the download numbers are affected. Just my take. (One of the biggest changes of my thinking as a web developer came after speaking to a few marketing pros who analyze the hell out of clickstreams, I learned that the littlest thing on a page can have a drastic effect on success of a site.)
