Part of the benefit is the audience that candidates are able to reach. According to Politico polling, people in the 18–29 and 30–44 age brackets are far more likely to support Sanders and Yang. YouTube claims to reach more of those voters in an average week than every cable network combined, citing Nielsen data. By 2020, those age brackets (millennials combined with Generation Z, roughly) will be the largest voting bloc in America.. ....“One friend of mine joked that there will be a ‘BR (Before Rogan)’ and ‘AR (After Rogan)’ phase of the campaign,” Yang wrote. “He’s likely right.” He was. After Rogan, Yang quickly qualified for the summer debates. After months of lurking in alternative media like Rogan’s show and The Rubin Report, more mainstream outlets started reaching out for interviews, and his poll numbers started to creep upward. As the fall debates approached with even more challenging polling and donor requirements, Yang needed another boost to qualify. Earlier this month, he went on the H3 Podcast. It was another long-winded campaign platform discussion, but with two immensely popular creators with over 8 million subscribers across their two channels. ....
YOUTUBE SHOWS HAVE BECOME A SECRET WEAPON FOR RISING POLITICIANS | | | | YouTube shows have become a secret weapon for rising politicians Makena Kelly The video platform reaches more young voters in an average week than every cable network combined. | | |
