It’s one thing to read about the sort of harsh reactions women get while 
editing that discourages them from continuing.

It’s a second thing to experience it yourself.

 
Late last week I was browsing Slate when I read their reprint 
(http://www.slate.com/blogs/moneybox/2014/06/11/lolly_wolly_doodle_brandi_temple_s_north_carolina_children_s_clothing_startup.html)
 of this month’s Inc. magazine cover story, about a company called Lolly Wolly 
Doodle, a children’s clothing company started by Brandi Temple a woman in North 
Carolina with no real prior business experience, who had by her own admission 
never wanted to be anything more than a trophy wife when she was younger. She 
apparently figured out how to sell on Facebook, something major retailers have 
failed to do, and she’s now the CEO of a rapidly-growing company that’s gotten 
some serious venture-capital funding, doing over half of its $10 million+ 
annual business on FB and by their own lights the largest retailer on that site.

I checked to see if we had an article on this company. We didn’t, so I started 
one: https://en.wikipedia.org/wiki/Lolly_Wolly_Doodle, complete with an infobox 
with the company logo and a free image of one of its dresses I found on Flickr. 
I reflected as I did so that the reason that this company had gotten all the 
media coverage it had in the tech and business press yet remained off our radar 
said entirely too much about our gender gap ... if we had just a few more 
probably regular editors who also are avid Pinterest users, I bet, we’d have 
had at least a stub a long time ago.

But, that was all water under the bridge. Or so I thought.

I nominated it for DYK on Friday. Late today, I get these responses:

https://en.wikipedia.org/w/index.php?title=Template:Did_you_know_nominations/Lolly_Wolly_Doodle&diff=613195333&oldid=612812989
https://en.wikipedia.org/w/index.php?title=Template:Did_you_know_nominations/Lolly_Wolly_Doodle&diff=613195754&oldid=613195333

They were enough to ruin the good mood I was in following the USA’s World Cup 
win over Ghana and our neighbor coming over to invite my wife and I to her 
daughter’s graduation party. I have real trouble believing that Eppstein even 
read it (“whole paragraphs” are sourced to the company’s own history on its 
webpage? Huh? That it’s not neutral and too promotional? Everything it is 
sourced and attributed. And that dismissive conclusion about “story-telling 
mode about the struggles of the founders to find their way in the world” Maybe 
it’s just me, but I don’t think a similarly-written story about a business set 
up by men would get this level of criticism.

Sorry if anyone was bothered by this, but I had to vent. I will be going into 
greater detail about why this review was so off base when I request that 
someone else review it instead (something I have very rarely done with all the 
DYKs I’ve nominated).

Daniel Case

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