http://www.guardian.co.uk/environment/2009/may/12/us-climate-bill-oil-gas

Barack Obama's key climate bill hit by $45m PR campaign
Surge in oil, gas and coal industry lobbying against Democratic leadership on 
'cap and trade' legislation

  a.. Suzanne Goldenberg, US environment correspondent 
  b.. guardian.co.uk, Tuesday 12 May 2009 23.11 BST 
  c.. Article history
 
US President Barack Obama during a tour of the solar array at the Denver Museum 
of Nature and Science. Photograph: Charles Ommanney/Getty Images


America's oil, gas and coal industry has increased its lobbying budget by 50%, 
with key players spending $44.5m in the first three months of this year in an 
intense effort to cut off support for Barack Obama's plan to build a clean 
energy economy.

The spoiler campaign runs to hundreds of millions of dollars and involves 
industry front groups, lobbying firms, television, print and radio advertising, 
and donations to pivotal members of Congress. Its intention is to water down or 
kill off plans by the Democratic leadership to pass "cap and trade" legislation 
this year, which would place limits on greenhouse gas emissions.

A defeat for the bill would have global consequences. The international 
community is depending on America, as the world's biggest per capita polluter, 
to set out a firm plan for getting off dirty fuels in the months before crucial 
UN negotiations in Copenhagen in December.

Without such action, the chances of getting a deal that scientists say is vital 
to limiting dangerous climate change are much reduced.

[Suzanne Goldenberg reports on US fossil fuel firms PR blitz Link to this audio 
]
Those high stakes have intensified the fight for control over America's energy 
future. "There are an awful lot of people who have an awful lot to gain and 
lose and they have been acting accordingly," said Evan Tracey, founder of the 
Campaign Media Analysis Group (CMAG), who has tracked the proliferation of 
climate change ads.

But it is an unequal contest. Liberal and environmental organisations, as well 
as the major corporations that support climate change legislation, say they are 
being vastly outspent by fossil fuel interests.

"These guys are spending a billion dollars this year convincing Americans that 
they are clean, green, cuddly and warm," said Bob Perkowitz, founder of the 
eco- America PR firm. Perkowitz is to brief the White House yesterday on a new 
environmental messaging strategy. "The enviros are getting their message out, 
but they are being outspent by 10 to one." he said.On advertising, the ratio is 
about three to one. The oil and coal industry spent $76.1m on ads from 1 
January to 27 April, according to CMAG data seen by the Guardian. Environmental 
groups, led by Al Gore's Alliance for Climate Protection, the Environmental 
Defence Fund and the Sierra Club, spent $28.6m on ads in the same period, 
Tracey said.

Despite its global significance, the fate of the draft "cap and trade" bill now 
lies in the hands of just a dozen Democrats, who have yet to back Obama's 
energy transformation. The Democratic leadership cannot take their support for 
granted. Seven of those pivotal Democrats received campaign donations in excess 
of $100,000 from the oil and gas industry, coal producers, and electricity 
firms during last year's elections, according to an analysis provided to the 
Guardian by the Centre for Responsive Politics.  Another two received more than 
$90,000 last year.

Environmentalists say those Democrats, who hold the balance of power on the 
committee, pose a far greater threat to the chances of passing climate change 
legislation than a full vote in the House of Representatives. "If they can get 
that bill through the subcommittee what is going to emerge is a piece of 
legislation," said Tony Kreindler of the Environmental Defence Fund. "So this 
is ground zero for the vote."

  a.. Read more 
  Dozen wavering Democrats hold key to fate of crucial climate change bill 


  Democrats hold key to fate of climate change bill that could make or break 
global carbon deal

  b.. More on the US Congress 



Cheers,

John
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