And then there are these observations from the NYTimes. Why is the media afraid 
of the real story? -G
“It’s kind of like doing a powerful documentary about lung cancer and leaving 
out the part about the cigarettes,” said Bill McKibben, a scholar and climate 
change activist. “There’s no scientific mystery here: the poles are changing 
because we’re burning so much carbon.”April 20, 2012
No Place for Heated OpinionsBy BRIAN STELTER“Frozen Planet,” the seven-hour 
series that has attracted millions of viewers to the Discovery Channel in 
recent 
weeks, shows Earth in extremis. On this planet, the poles are violently cold, 
yet are also atypically vulnerable to the warming trends that are endangering 
polar bear populations and causing huge chunks of ice to break off Greenland 
and 
Antarctica.
All of it — the struggling polar bears, the collapsing ice shelves — is shown 
in 
stunning high definition. It is accompanied by the voice of Alec Baldwin, who 
narrates the series and says categorically, “The ends of the earth are 
changing.”
What the series never assesses, however, is why.
The vast majority of scientists agree that human activities are influencing 
changes to the climate — especially at the poles — and believe that the 
situation requires serious attention. That scientific consensus is absent from 
“Frozen Planet,” for reasons that shed light on the dilemma of commercial 
television, where the pursuit of ratings can sometimes clash with the quest for 
environmental and scientific education, particularly in issues, like global 
warming, that involve vociferous debate.
Including the scientific theories “would have undermined the strength of an 
objective documentary, and would then have become utilized by people with 
political agendas,” Vanessa Berlowitz, the series producer, said in an 
interview.
She added, “I feel that we’re trying to educate mass audiences and get children 
involved, and we didn’t want people saying ‘Don’t watch this show because it 
has 
a slant on climate change.’ ”
This approach — anticipating criticism and tiptoeing around it accordingly — is 
a reflection of the political and ideological fury that infuses many 
conversations about climate change. Some scientists say that the politicization 
of the subject has succeeded in causing governments, corporations and media 
outlets to shy away from open discussion about it.
“Many organizations, and it sounds like Discovery is one of them, appear to be 
more afraid of being criticized by climate change ‘dismissives’ than they are 
willing to provide information about climate change to the large majority of 
Americans who want to know more about it,” said Anthony Leiserowitz, the 
director of the Yale Project on Climate Change Communication.
The people who are dismissive of human effect on climate change make up about 
10 
percent of the American population, according to Dr. Leiserowitz’s research, 
but 
they sometimes drown out the broader conversation about the subject, making 
themselves seem more numerous than they are.
In private, some people involved in the production said that Discovery and its 
production partners, including the BBC, were wary of alienating any of the 
potential audience for “Frozen Planet.”
First and foremost, “Frozen Planet” is a natural history documentary, said 
Eileen O’Neill, the president of Discovery. The series seeks to entice viewers 
with footage of seals, penguins, polar bears and other animals of the polar 
regions. Here’s the visual evidence, it asserts, of a warming planet; make of 
it 
what you will.
Ms. O’Neill said of viewers, “You’ve got to get them to care.” To that end, 
penguins on loan from Sea World were one of the main attractions at the New 
York 
premiere party of “Frozen Planet” last month; another was the ice sculptures 
that were rapidly melting in the unusually warm March air.
Nature series like “Frozen Planet” aren’t usually the highest-rated shows of 
the 
year for Discovery, which is among the top 10 cable channels for viewers ages 
25 
to 54. But the series help to give the channel an identity and promote the 
channel to new viewers. To date, each premiere of a new “Frozen Planet” episode 
has attracted about 1.1 million viewers.
Discovery and the BBC jointly decided what to film and how to pay for the 
production of “Frozen Planet,” as they did for the previous series “Blue 
Planet,” “Planet Earth” and “Life.” The documentary makers felt a sense of 
urgency to focus on the polar areas, Ms. Berlowitz said, “because this region 
is 
changing faster than any other on Earth — we needed to make this series now.”
One of the seven episodes, “On Thin Ice,” was devoted to climate change. It 
placed the narrator of the British version of the series, David Attenborough, 
in 
front of the camera to show how warming trends are affecting humans and animals 
in the Arctic. Shown standing at the North Pole, Mr. Attenborough told viewers: 
“The days of the Arctic Ocean being covered by a continuous sheet of ice seem 
to 
be past. Whether or not that’s a good or bad thing, of course, depends on your 
point of view.”
Mr. Attenborough then noted the new opportunities for energy exploitation and 
commercial shipping. But he did not note that the vast majority of scientists 
believe that human activities are contributing to the warming trends evident 
there.
That hasn’t gone unnoticed. Greg Brian, a television writer for Yahoo, wrote 
earlier this month that by sidestepping the climate change science, Discovery 
has created a perception “that even bringing it up will bring a bevy of angry 
letters, protesters, or (worse) defectors from ever watching the particular 
cable channel again.”
Others said that the series was a lost opportunity for climate change education.
“It’s kind of like doing a powerful documentary about lung cancer and leaving 
out the part about the cigarettes,” said Bill McKibben, a scholar and climate 
change activist. “There’s no scientific mystery here: the poles are changing 
because we’re burning so much carbon.”
Discovery executives counter that by saying their approach may gain the 
attention of viewers who wouldn’t watch a straightforward documentary about 
climate change science.
Discovery, which had dodged rumors last winter that it planned not to televise 
the “On Thin Ice” episode at all, had originally planned to show the episode on 
April 15, immediately preceding the seventh and final episode of “Frozen 
Planet.” But earlier this month the decision was made to delay “On Thin Ice” 
until Sunday, Earth Day, and call it the season finale.
Ms. O’Neill said in an e-mail that the change was made not to de-emphasize the 
episode, but to make it part of an Earth Day programming event. Discovery is 
going to show all seven hours of the BBC version of “Frozen Planet” that day.
Having seen the initial episodes of “Frozen Planet,” Richard Alley, a Penn 
State 
University geology professor, said “the parts I saw were spectacular, 
beautiful, 
and several other favorable adjectives, light on science but obviously set up 
that way.”
Mr. Alley said he had no objection to that because, with individual TV shows, 
“there is value in helping people to know the world, and science, and 
scientists.”
The second and third parts of his own TV series, “Earth: The Operators’ 
Manual,” 
will be shown on Sunday night on PBS. His producer, Geoffrey Haines-Stiles, 
said 
they had found their own way to address the science behind climate change: by 
pairing climate change talk with discussions about energy conservation and new 
technologies.
“Our approach is that folks will take climate change more seriously if they 
also 
see what can be done — practically, personally and immediately — to address 
it,” 
he said.
Coincidentally, Discovery Communications — which owns the Discovery Channel, 
Animal Planet, the Science Channel and others — announced in early April that 
it 
was shutting down Planet Green, a four-year-old channel that featured 
environmental programming. The channel floundered with low ratings and what 
executives said were a lack of entertaining eco-themed shows.



________________________________
From: Ken Caldeira <[email protected]>
To: [email protected]
Cc: [email protected]
Sent: Sun, April 22, 2012 1:51:40 PM
Subject: Re: [geo] Patrick Michaels weighs in, on Earth Day

It is amazing how he is able to speak with such confidence regarding things 
about which he has no expertise.

Regarding CFCs, this is one of the few cases in which modern industrial society 
heeded the warnings provided by models an as a result avoided disaster.

It is amazing how Pat Michaels is able to draw the opposite lesson. Apparently, 
he thinks that because we avoided disaster, there was no disaster to be avoided.





On Sun, Apr 22, 2012 at 8:20 PM, RAU greg <[email protected]> wrote:

Best wishes to the planet on Earth Day.  Now this from our friends at Forbes.  -
>Greg
>
>Celebrating Earth Day: Is Another Half-Acid Apocalypse On the Way?
>
>What with it being Earth Day and all, it’s a good time to reflect on the sorry
>track record of environmental apocalypse prognostication and make a little
>forecast of our own, namely that something called “ocean acidification” is 
going
>to be the latest, greatest threat to our survival.  “This time we mean it”, my
>greener friends are saying.
>
>much more here:
>http://blogs.forbes.com/patrickmichaels/
>
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