https://www.taylorfrancis.com/chapters/edit/10.4324/9781003307006-12/contested-climate-cultures-david-zeller

Frame Resonance Disputes within the US Environmental Movement over
Geoengineering Proposals

ByDavid Zeller

ABSTRACT

The chapter argues that a more nuanced understanding of geoengineering
framings within the US environmental movement – specifically, the frame
resonance disputes that emerged during a formative period (2005–2015) in
the development of the discourse – is crucial for those who wish to
understand recent efforts to shape the global politics of climate change.
Geoengineering proposals caused a discursive rift within the movement as
activists came to grips with their implications over time. Compiling the
geoengineering-related discourse of 16 environmental movement organizations
(EMOs) resulted in an original dataset consisting of 86 distinct webpages
and other online publications. There were two main points of contention
relating to frame resonance for the 16 EMOs in this US-based study. The
first revolved around whether or not geoengineering should be discussed at
all as a solution. The second issue centered on definitions of
geoengineering, and whether these definitions should be expanded.
Ultimately, both issues hinge on how geoengineering should be presented to
movement allies, enemies, and bystanders to maximum effect. Four main
findings from the study are discussed with attention to their relevance for
the understanding of climate cultures. Frame resonance disputes provide
insight into the competitions that occur as climate cultures develop –
contests that help determine the message sent by environmentalists to the
public at large.

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