Over in the LibreOffice project the design and marketing team made
the LibreOffice Branding Guidelines [1].  It goes over everything from what
the official spelling of the name, acceptable abbreviations, how the logo
is to look with exact measurements, what colors are to be used with it, and
the official fonts. I think this would be a great starting point for
creating a design document.

When I was creating my Flat GIMP Icon Theme I wanted to get the orange to
be as close to what I call GIMP orange as I could. The first go around I
just color picked the sites header, but in the second I actually looked
through the CSS and got the hex color code.  I think that it would be very
beneficial to release a document like this so that people know how to best
advertise GIMP while keeping to its branding.  Some People still call it
The GIMP out of habit.

[1]
https://wiki.documentfoundation.org/Marketing/Branding

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On Mon, Jun 22, 2015 at 6:23 PM, C R <caj...@gmail.com> wrote:

> All the more reason to offer a press kit of materials that are clearly okay
> for people and companies to use to promote GIMP. It's ambiguous otherwise
> because while the GIMP software is copyleft, the branding and materials may
> not be, and it's a pain for companies to pick out what's okay to use, and
> for what purpose. We need to make that clear. I'll submit a patch for a
> press kit section of the website in the coming week and we can gather
> opinions from the GIMP team about what to include and exclude. This is free
> and important advertising for the project. We should make it easy to share
> and promote GIMP as a tool for everyone to enjoy for business and personal
> use.
> On 22 Jun 2015 1:42 pm, "Bill Skaggs" <weska...@gmail.com> wrote:
>
> > Actually there is nobody who has the right to give special permission.
> The
> > GIMP software and manual are both released under very specific copyright
> > conditions.  The GIMP web site is copyrighted by "The GIMP Team".  The
> > members of the team are listed at http://www.gimp.org/team.html, but
> there
> > is no statement that any particular person has the right to release the
> > material under altered conditions.  In short, the licenses and copyright
> > law give you certain rights, and nobody in the GIMP project has the power
> > to alter those rights.
> >
> > Bill
> >
> >
> > On Sun, Jun 21, 2015 at 10:29 PM, Apollo D. Sharpe, Sr. <
> > adsharp...@ironrookcomputing.com> wrote:
> >
> > > On 6/21/2015 7:57 PM, Gez wrote:
> > >
> > >> I don't think that requires permission.
> > >> Using application screenshots is a fair use (as long as they don't
> > >> depict anything objectionable or illegal, I think). Linking back to
> the
> > >> official site gimp.org is a good thing too, you're sending your users
> > >> to the place where the actual project lives and where its official
> docs
> > >> can be found.
> > >>
> > >> As C R just said, I'm also curious about the details of your project.
> > >> Just out of curiosity :-)
> > >>
> > > I didn't think that it'd be a problem, however, companies can never be
> > too
> > > careful. We are primarily a high performance computer hardware company.
> > > We're trying to push PC-BSD, in an effort to show that the BSDs aren't
> > > second or third class systems & can perform as well as any other
> > > system...or better! At this point, the Linux users have their venues
> for
> > > consumer hardware. The major players have experiemented with it & then
> > > there're companies like System 76 out there. Now, PC-BSD has a systems
> > ally
> > > for consumer. Powerful enough for a system's admin, but comfortable
> > enough
> > > for your parents!
> > >
> > > --
> > > Regards,
> > >
> > > Apollo D. Sharpe, Sr.
> > > Iron Rook Computing, LLC
> > > Member/Owner
> > >
> > > _______________________________________________
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> > >
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