*Tata Motors launches Tata Divo Luxury Coach and Tata Starbus Ultra*

Tata Motors today launched the *Tata Divo, *a luxurious long distance
inter-city travel bus* *and the* Tata Starbus Ultra, *a modern and
practical offering for commuting within the city.

Commenting on the launches,* Mr. Ravi Pisharody, President - Commercial
Vehicles Business Unit, Tata Motors, said*, *"Tata Motors has always been
at the forefront in revolutionizing passenger transportation in the
commercial vehicle segment.* *With the introduction of the Tata Divo and
the Tata Starbus Ultra the company will more comprehensively address the
burgeoning need of public transportation. These two buses are sure to
migrate the world of passenger transportation to a completely new level of
class and technology coupled with comfort and convenience. *

*Tata Divo Luxury Coach - arrive energized*

The brand new luxury AC Coach is meant for inter-city passenger
transportation and tourist operations. The Tata Divo body design comes from
Hispano Carrocera of Spain, a fully owned subsidiary of Tata Motors,
providing a truly international standard ride to the long distance
traveler.

The sleek body and the luxurious interiors are a treat to the eye. Tata
Divo offers customised interior features such as different seating layouts
in semi-sleeper and seater configurations, wide seats with upto 135 degree
recline with head flaps and armrests, generous saloon space with high roof,
hat-racks with personalised controls for AC and reading lights, large
luggage space, making it the ultimate luxurious coach. In addition, an
entertainment system with DVD player and 2 LCD screens, on board
refrigerator, mobile charging points, destination board, public address
system, enhance the travel experience.

The BS III compliant, Tata Divo's drive-train is engineered by 285 HP
powerful Cummins engine, a break-through in terms of technology and
reliability. Mated with a 6-speed overdrive gearbox for higher fuel
efficiency, larger 430 mm diameter clutch for enhanced life, exceptional
braking performance with a hydrodynamic retarder, and a superior
independent front axle for better maneuverability. All this translates into
superior performance.

Driver comfort has been taken to the next level as the bus has a
pneumatically suspended seat for more comfort, electronic accelerator pedal
and precision gear shifting for minimizing driver fatigue, and a new
aesthetic dashboard and instrument cluster with on-board diagnostics.

Tata Divo not only stands for world class design, assured reliability and
superior performance, but also spells high on safety. The hydrodynamic
retarder ensures better safety and the exceptional aerodynamic drag
coefficient increases vehicle stability.

Customers can personalise the Tata Divo by choosing a preferred colour
scheme and styling options. The range will be available across all
dealerships from January 2012 onwards.

The Tata Divo (BS III version) price range starts from Rs. 66 lakhs,
ex-showroom New Delhi.

*Tata Starbus Ultra - Go beyond your world*

Tata Starbus Ultra opens up a whole new world of comfort and luxury for
office-goers, hotel guests, tourists and school children. Meant primarily
for intra-city transport, the luxury variant can also be used for
inter-city travel.

The Tata Starbus Ultra is available in Luxury, Standard, School and Deluxe
variants. These are available in different seating configurations (22 - 46
seater), on different wheelbases, thereby providing the customer with a
whole range to select from.

The Tata Starbus Ultra has an outstanding aerodynamic body design and
aggregates which conform to the Bus Body Code. The Tata Starbus Ultra is
the first bus in its category with the front door ahead of the front axle,
resulting in more seats for the same length of bus and subsequently better
returns for the operator. The advanced parabolic suspension, wider aisle
width and super comfortable seating ensure that commuters have smooth and
peaceful ride.

The Tata Starbus Ultra is designed using the reliable Tata 497 engine along
with a viscous fan (used for the first time in this class of buses),
resulting in higher fuel efficiency and lowest NVH levels in its category.
The 6-speed gearbox with overdrive and cable shift mechanism ensures higher
mileage, more speed selection options and a higher maximum speed, while
also providing 30% more life. The high strength chassis and stronger rear
axle enhance the life of the vehicle, while the wider tubeless radial tyres
give a longer running life. The service interval has also been doubled for
more on road availability and to significantly reduce maintenance costs for
the operators.

The wider track axle and lowest in class turning circle diameter help in
vehicle stability and maneuverability for the driver. Tiltable and
telescopic steering with a high capacity power steering pump, dashboard
mounted gear lever with car-like gear shifting leaves reduces driver
fatigue.

The luxury variant comes with engine-driven individual AC vents, for each
passenger. The modular hat-rack is integrated with AC vents and reading
lamps. Push-back seats with upto 135 degree recline with arm-rests and
footrests make the travel heavenly. The Deluxe variant has hi-back
reclining seats for extra comfort. Rear and side luggage booths give ample
space for storage. LCD screen fitment and CD / DVD player provision on
request completes the delightful experience. The School variant is equipped
with 25 safety features along with all the comfort features for children.

Thus, the Tata Starbus Ultra stands for comfort, space, style and
performance with superior economics. The range is available across all Tata
Motors Authorised dealerships.

The Tata Starbus Ultra (BS III version) price range starts from Rs.15
lakhs, ex-showroom New Delhi.


On Mon, Dec 19, 2011 at 3:11 PM, RAJESH DESAI <[email protected]> wrote:

> *DBI Capital* has reiterated `Buy` on *Tata Motors* with a price target
> of Rs 204 in its report dated Dec 12, 2011. The broking house gave the
> following rationale:
>
> > JLR posted strong volumes for November 11, higher than estimates, up
> 27.1%/11.6% YoY/MoM to 29,183 units (IDBIest 26,000 units).
>
> > Jaguar volumes were down 5.4%/up 1.6% YoY/MoM, to 5,315 units, led by
> rollout of 2.2 ltr XF in US and Europe and XJL in China. New XF has
> picked up well, though it is too early to infer any sort of trend in
> monthly run-rate.
>
> > LR volumes continued to remain strong, up 37.7%/14.1% YoY/MoM to 23,868
> units, led by Evoque rollout in US and Europe.
>
> > Similar trend was visible even in volumes of BMW, Mercedes and Audi,
> with YoY growth ranging from 8-28%.
>
> > In case of BMW, Germany grew by 2.8%, US and Brazil were up 14.8% and
> 49.0%, while India and Russia grew by 62.6% and 38.8% respectively. Korea
> and Turkey also registered a healthy growth of 44.0% and 59.7%.
>
> > For Mercedes, Western Europe was down 9.7%, Asia Pacific was up 20.1%,
> while US was up 47.2%. Japan and China registered a growth of 30.8% and
> 24.1% respectively.
>
> > For Audi, China was up 68.8% while US and Japan were up 3.6% and 25.9 %
> respectively. India and Brazil witnessed strong growth of 66.0% and 110.7%
> while Europe was up 17.8%.
>
> > TTMT management has not seen any signs of slowdown in its fast growing
> markets like China, Russia, Brazil, Middle East, etc., led by growing
> aspirations of owning a European car, strong brand pull and relatively
> immune premium segment. Even US has been holding up well (largely led by
> restructuring of dealership network and appointing new Head of Sales
> earlier this fiscal).
>
> > Though impact of slowdown is visible in Europe incl. UK, some
> improvement is seen led by new launches. Going ahead, the management
> expects growth to continue, led by China and other emerging markets, while
> US will remain steady and Europe will be weak. In addition, Evoque and new
> XF have also started dispatches to China and will gradually be rolled out
> to other markets, which should aid sustainability in volumes.
>
> > Management expects 300,000 units of volumes for FY12 to be achievable;
> though it has categorically stated that this is not their guidance but what
> they feel they have the manned capacity for. (IDBIest 2,85,000 - implying a
> residual monthly run-rate of 25,000).
>
> Reiterate BUY with price target of Rs 204 (core business-Rs 59; JLR-Rs 130
> and subsidiaries-Rs 15).
>
> --
> CA. Rajesh Desai
>
>


-- 
CA. Rajesh Desai

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