*Tata Motors enters Bangladesh's new car market *

Tata Motors today made its maiden entry in the Bangladesh new car market,
introducing two sedans and a hatchback. They are the Tata Indigo eCS,
India's most fuel-efficient compact sedan, the Tata Indigo Manza, a luxury
sedan, and the Tata Indica Vista hatchback, with class defining space. The
Manza and the Vista are born out of Tata Motors' new car platform.

*Speaking on the introduction of the passenger cars in Bangladesh, Mr. Karl
Slym, Managing Director, Tata Motors*, said, "We are happy and honoured to
enter Bangladesh with our passenger cars. Our 40-year association with
Bangladesh has given us an insight into the aspiration of the country's
motorists. They will be central to our business - we will delight them with
the performance of our cars and the comfort and excellence of our service,
and establish ourselves as we have in commercial vehicles since 1972."

*Mr. Johnny Oommen, Head, International Business, Passenger Cars, *said,
"Bangladesh's customers for new cars demonstrate high discernment. They
will see that reflected in our cars. Our service will be easy-to-reach and
prompt."

*Mr. Abdul Matlub Ahmad, Chairman, of the company's distributor, NITOL
Motors,* said, "Our association with Tata Motors goes back over two
decades, and we are extremely happy that, in addition to commercial
vehicles, Tata Motors has now placed their confidence in us to market their
passenger cars and utility vehicles. We share Tata Motors' commitment to
its customers in building a business for perpetuity."

To begin with, they will be available in Dhaka with one showroom. By 2013,
three other cities will be covered, with a showroom each.

Tata Motors has a 40-year heritage in Bangladesh, having introduced its
buses in 1972. There are about 53,000 Tata commercial vehicles on
Bangladesh roads. The company is today the market leader with a 70% market
share.



-- 
CA. Rajesh Desai

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