Next Blockbuster? Tata Motors goes back to drawing board<http://in.reuters.com/article/2012/12/24/tatamotors-india-pimpri-nano-idINDEE8BN00520121224>
Deep in Tata Motors' largest factory, engineers don 3D glasses to play with car designs and prototypes projected from a 10-metre wide computer screen. Their quest? The automaker's next blockbuster car model. Full Article<http://in.reuters.com/article/2012/12/24/tatamotors-india-pimpri-nano-idINDEE8BN00520121224> On Fri, Dec 21, 2012 at 12:06 PM, Rajesh Desai <[email protected]> wrote: > *Tata Motors Limited - ANTIQUE > > * > > *JLR dealers’ feedback (Europe/UK)* > > * * > > *We met a few JLR dealers in Europe/UK during our recent marketing > roadshow. Land Rover dealers were extremely enthused by the response to the > new Range Rover (waiting periods ranging between 9-13 months). Dealers > cited that this product upgrade was long overdue given that competitors > were upgrading every 3-4 years. They were also elated about the Evoque > opening up their customer base to a whole new type of buyer (a more urban > crowd which was relatively untapped earlier). This reinforced our positive > view on JLR. Reiterate BUY!* > > > > *Want the new Range Rover? Wait till January 2014!* > > We met a few JLR dealers in Paris, Frankfurt, and London. Across dealers, > waiting period on the new Range Rover was ranging between 9-13 months. This > was encouraging given that the vehicle wasn't even on display in some of > the showrooms (most dealers were expecting it in the coming week). > Testimony to the brand loyalty, a sizeable portion of bookings (almost 20%) > were received even before the new model was unveiled by the company (the > booking amount is ~GBP1,000). > > > > Dealers cite that this product upgrade was the need of the hour. While the > Land Rover brand is synonymous for being the "definitive SUV", they > previously seem to have been a little complacent with the product (the > flagship Range Rover had not seen a meaningful upgrade in 11 years, while > competitors like Porsche Cayenne, Merc GL, etc. were upgrading every 3-4 > years). > > > > *Evoque opens the LR brand to a whole new market* > > LR dealers were particularly pleased about the Evoque opening up their > potential customer base to a whole new type of buyer (a younger/more urban > crowd, women), who never previously considered Land Rover as an option. > Given the price points, one would think that the Evoque would have > cannibalized the Freelander to some extent, but that hasn't been the case > as both vehicles appeal to completely different buyers. > > > > For Jaguar, while the newly launched F-type also enjoys a 5-month order > backlog, it's not expected to be a significant volume driver given the > niche segment. However, Jag dealers cite that the entry-level sedan (to be > launched in FY15) would fill a huge gap in the product portfolio, and hence > remains the biggest volume catalyst for Jaguar. > > * * > > *Reiterate BUY!* > With all Land Rover platforms due for a significant upgrade over the next > 4-5 years, JLR's product life cycle is at its sweetest spot. Also, while > the outlook for the domestic business is weak, street expectations from the > same have reduced more than proportionately. This was most evident in 2Q - > the domestic business slipped into a loss, but it didn't break any hearts. > From a stock perspective, this is a good place to be. Reiterate BUY with a > target of INR353. > > > -- > CA. Rajesh Desai > -- CA. Rajesh Desai -- You received this message because you are subscribed to the Google Groups ""GLOBAL SPECULATORS"" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/globalspeculators?hl=en.
