Tata Motors' British luxury car unit Jaguar Land Rover (JLR) on Wednesday,
20 November 2013, said it will enhance its research and product development
on future vehicle infotainment technologies through a new collaboration
with Intel and the opening of a new Technology R&D centre in Portland,
Oregon. JLR's new research facility on the West Coast will help lead the
development of future vehicle infotainment systems and will be responsible
for collaborative work with a number of technology partners, JLR said in a
statement. The location of the centre has been chosen for its proximity to
the technology industry hubs in Silicon Valley and Seattle, where JLR has
been developing collaborative partnerships with the world's leading IT
businesses and creative and technical talent.

JLR and Intel have already begun work on multiple levels across
engineering, research and marketing as JLR progresses its ambitions to
deliver the best in-car infotainment experience, JLR said. The close
proximity of JLR's new research facility to Intel Labs is enabling a
collaborative relationship on research projects, JLR said. Multiple
programs are underway to explore and develop next-generation digital
vehicle prototypes with in-vehicle cockpit experiences that connect car,
device and cloud. The insights gained from the research programs along with
alignment on engineering efforts will speed development on new innovative
in-vehicle experiences, JLR said.

Dr Wolfgang Ziebart, Jaguar Land Rover Engineering Director, said: "Our aim
is to innovate and develop the ultimate user experience for our customers
and by taking a collaborative approach with both technology start-ups and
large organisations such as Intel, we will push the boundaries of future
infotainment technology. Working with Intel will help both partners define
and develop platforms and systems appropriate for premium global brands
like Jaguar and Land Rover. This will ultimately develop unique and
innovative technologies that will continue to drive the appeal of our
products. Our research and the partnerships we are developing in the US
will help us ensure our new products remain innovative and globally
competitive."

Elliot Garbus, vice president and general manager, Automotive Solutions
Division, Intel Corporation, said: "Consumers expect their in-vehicle
experiences to be an integrated part of their digitally connected
lifestyle; this requires enhanced levels of connectivity and intelligence
in the car. As part of our work with Jaguar Land Rover, we are exploring
innovative ways to inform, entertain and assist drivers and passengers in a
safe way; speeding development of unique experiences from the car to the
cloud. Our goal is to accelerate opportunities for new types of in-vehicle
services and applications in the Internet of Things."


-- 
CA. Rajesh Desai

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