http://economictimes.indiatimes.com/articleshow/msid-1045363,curpg-2.cms
India's now a backpackers' paradise PARAMITA SENGUPTA INDIATIMES NEWS NETWORK[ WEDNESDAY, MARCH 09, 2005 12:22:32 AM] .. ... ... .. ... ... "In order to market a product, a brand image needs to be created," says Abhijeet Shukla, an advertising professional based in New Delhi. "India needs to improve its overall infrastructure and be well equipped with information booths and reservation counters for rail, air and road transport for wooing tourists from both domestic and international arena." .. ... ... .. ... ... -------------------------------
