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Would you say that IFFI is good for Goa, or that Goa is good for IFFI? The name Goa itself, brings a lot of interest among foreign delegations. Therefore the Film festival benefits from an association with Goa. (And Goa is being publicized as an international venue.) Film appreciation is growing in Goa. Over a period of time this festival will pay for itself. There are definite long-term benefits for Goa. Goas profile improves from being a backpacker destination to bringing in more up-market tourists. According to the Travel and Tour industry there is not much immediate benefit coming in because we are full right now. But what we are not looking at is the enormous amount of publicity. Goa is benefiting from IFFI in a certain amount of upgradation of infrastructure. That is why so many chief ministers have been vying for events like this and a number of states were vying for the IFFI too.
