Educomp launches 'MagiKeys' at Goa IT Conclave         

Educomp, India's largest Education company has launched a unique
software application that will allow millions of Government school
students to communicate on the web, email, chat and write documents in
their mother tongue. MagiKeys has been developed by Israel based
software company FTK Technologies Ltd and will be introduced to
government schools in the country in collaboration with Educomp.

This initiative is being supported by Intel's World Ahead Education
Program. In India Intel and Educomp are involved in a number of
initiatives aimed at bringing the benefits of technology to students
and teachers.

MagiKeys was launched last evening by Hon'ble Minister for Information
Technology, Government of Goa, Dayanand Narvekar in presence of
Minister of Education, Government of Assam, Ripin Bora at the
inaugural session of Goa IT Conclave held at the Marriot Hotel in
Panjim.

Speaking on the launch of MagiKeys, Mr. Soumya Kanti, President-ICT,
Educomp Solutions Ltd said, "We perceived a great need for this
technology over the years while implementing computer-aided learning
in Government schools across the country since most children speak and
write in their mother tongue. While we provide curriculum content in
local languages, it is difficult for these children to write emails,
chat online or prepare documents on the computer since they are not
proficient in English."

He added, "These children will now be able to enjoy computers in their
own language. Using Educomp MagiKeys online, they will be able to
e-mail, communicate on the web, create blogs, chat, all in their
mother's tongue, exposing them to new friends and new experiences. In
addition, it will also empower teachers to communicate effectively and
make presentations for teaching and learning purposes in regional
languages".

India is a multilingual country with 18 formal languages. These 18
languages use 10 different scripts and include hundreds of different
characters. It is virtually impossible to arrange Indian languages
characters over regular keyboards (too many characters). As a
consequence, Indian languages keyboards are not widely available.
According to a market research conducted by Frost & Sullivan, less
than 10% of Indians can read or write English, therefore the vast
majority are prevented from using computers. Lack of Indian languages
keyboards have therefore prevented majority of Indians from using the
Internet, sending emails, chatting, online shopping and basic word
processing.

Mr Shlomo Ariel, Director, FTK Technologies said," Our vision is to
provide hundreds of millions of Indian languages speakers a
tailor-made Online Word Processor. We are happy to collaborate with
Educomp to bring our revolutionary software application which act as a
substitute for Indian languages keyboards to millions of government
schoolchildren across India".

He added, "MagiKeys' USP is its ease of use. Unlike some other
regional language keyboards that require extensive training to be able
to use, MagiKeys requires no training and moreover it has an
intelligent and intuitive software that predicts the next letter to be
typed making it not just easy but also the fastest system for typing
in regional languages."

Based on a technology developed by FTK Technologies, Educomp MagiKeys
provides a user-friendly, Indian language Online Word Processor, with
virtual keyboard. The dynamic virtual keyboard provides the first
comprehensive Indian languages data entry tool. It includes features
like a Web Based Editor, quick e-mail creator, over 3000 different
letters and combinations in 11 Indian languages (Hindi, Marathi,
Gujarathi, Kannada, Tamil, Malayalam, Punjabi, Urdu, Telugu, Bengali
and Konkani), making Educomp MagiKeys a holistic solution for the
educational needs of children in India.


About Educomp:

Educomp Solutions Ltd, India's largest technology driven Education
Company and a pioneer in Education Process Outsourcing (EPO) space was
incorporated in 1994 with a vision to be a global learning enabler
through Management of Learning, Creation of learning content and
Delivery of learning. Educomp today works with over 6000 schools and
is India's number one K-12 education Technology Company and the only
listed pure education company in India.

Over the years, Educomp has been at the forefront of various
pioneering initiatives in the e-education space. Notable among them
are the "teacher-led" content system called Smart_Class that
dramatically improved learning effectiveness in classrooms. The
development of India's largest K12 content library with over 15,000
topics of rich 3D content that is aligned to Indian as well as various
international learning standards., India's first structured pre-school
learning system: Roots 2 Wings, Online learning initiatives like
Mathguru.com and pioneering Education Process Outsourcing in India
through various innovative initiatives. On 25th July 2007, Educomp
crossed a market cap of US $ 1 billion thus becoming the first Indian
education company to reach this milestone.

Educomp today works with over 7000 schools across India, US and
Singapore. In the US Educomp's presence is via its fully owned
subsidiary Edumatics Corporation based in Ventura, California. In APAC
region Educomp has recently acquired Singapore based Ask 'n' Learn
Inc., a premier Pan-Asian provider of education solutions and services
that caters to over 140 educational institutions in Singapore, China,
Thailand, Japan, and Brunei.

Headquartered in New Delhi, Educomp employs more than 2400
professionals and has a presence in 39 locations across the country
and a fully owned subsidiary in Singapore and the US.

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