The New York Times - Technology 

A Web Site Born in U.S. Finds Fans in Brazil 

By SETH KUGEL 
Published: April 10, 2006 

RIO DE JANEIRO - Ask Internet users here what they think of Orkut, 
the two-year-old Google social networking service, and you may get a 
blank stare. But pronounce it "or-KOO-chee," as they do in Portuguese, 
and watch faces light up. 

"We were just talking about it!" said Suellen Monteiro, approached by a 
reporter as she gossiped with four girlfriends at a bar in the New York 
City Center mall here. The topic was the guy whom 18-year-old Aline 
Makray had met over the weekend at a Brazilian funk dance, who had 
since found her on Orkut and asked her to join his network. 

Orkut, the invention of a Turkish-born software engineer named Orkut 
Buyukkokten, never really caught on in the United States, where MySpace 
rules teenage cyberspace. But it is nothing short of a cultural 
phenomenon in Brazil. 

About 11 million of Orkut's more than 15 million users are registered 
as living in Brazil - a remarkable figure given that studies have 
estimated that only about 12 million Brazilians use the Internet from 
home. (And that 11 million does not include people like Ms. Makray, who 
clicked on Hungary as a nod to her heritage, or someone named Mauricio 
who wrote in Portuguese but jokingly registered as being from 
Mauritius.) 

Expect Brazilian Portuguese dictionaries to add "orkut" to upcoming 
editions. O Globo, Rio's biggest daily newspaper, refers to it without 
further explanation. And the Brazilian media routinely measures the 
popularity of music groups and actors by the number of user communities 
dedicated to them on Orkut. 

"Surto," a popular comedic play showing in Rio de Janeiro, is peppered 
with references to Orkut. And the site's jargon has entered the 
Brazilian lexicon, like "scrap" (pronounced "SKRAH-pee" or 
"SHKRAH-pee"), meaning a note that one user leaves in another's virtual 
scrapbook for everyone - including jealous boyfriends and girlfriends 
and curious suitors - to see. 

But the sheer popularity of Orkut, which people can join by invitation 
only, has had several unexpected consequences. Almost as soon as 
Brazilians started taking over Orkut in 2004 - and long before April 
2005, when Google made Orkut available in Portuguese - 
English-speaking users formed virulently anti-Brazilian communities 
like "Too Many Brazilians on Orkut." 

And, more darkly, Orkut's success has made it a popular vehicle for 
child pornographers, pedophiles and racist and anti-Semitic groups, 
according to Brazilian prosecutors and nonprofit groups. Hatemongering 
on Orkut has also been decried in the United States and elsewhere, but 
it is in Brazil where the biggest effort is under way to halt the 
problem and confront Google's seemingly tight-lipped attitude. 

SaferNet Brasil, a nongovernmental organization founded late last year, 
tracks human rights violations on Orkut and has generated much press 
coverage of illegal activity on the site. (Many forms of racist speech 
are outlawed in Brazil.) 

SaferNet's president, Thiago Nunes de Oliveira, a professor of cyberlaw 
at the Catholic University of Salvador, said the problem had exploded 
in the last few months. "In 45 days of work, we identified 5,000 people 
who were using the Internet, and principally Orkut, to distribute 
images of explicit sex with children," he said. And that was aside from 
the racists, neo-Nazis and other hate groups the organization found. 

In February, after several failed attempts to contact Google's Brazil 
office, Mr. Nunes de Oliveira said, SaferNet Brasil filed a complaint 
with federal prosecutors in São Paulo. Prosecutors summoned Google's 
Brazilian sales staff to a meeting on March 10 and asked them for help 
identifying users breaking Brazilian human rights laws. 

Google declined a reporter's requests for a direct interview with Mr. 
Buyukkokten, but a spokeswoman forwarded some of Mr. Buyukkokten's 
responses by e-mail. The Brazilian office, he said, handles ad sales 
and does not even work with Orkut, which produces no revenue. "Orkut 
prohibits illegal activity (such as child pornography) as well as hate 
speech and advocating violence," he wrote. "We will remove such content 
from Orkut when we are notified." 

But Mr. Nunes de Oliveira said that removing the content was not what 
they were asking for. "The incapacity of the authorities to investigate 
these crimes is principally the lack of cooperation by Google in 
identifying those users," he said. He also worried that Google was not 
archiving evidence of crimes as it deleted offending pages. 

Thamea Danelon Valiengo, part of a team of federal prosecutors working 
on cybercrime cases in São Paulo, agreed. She said that prosecutors 
had asked judges to order Google to turn over information on users who 
perpetrate crimes. So far, she said, Google has agreed to send a lawyer 
to Brazil for a meeting in May. 

Mr. Buyukkokten wrote by e-mail that Google would cooperate with the 
authorities, but did not specify whether, for example, it would provide 
logs allowing users to be traced by their Internet address, as 
prosecutors have asked. A Google spokeswoman, Debbie Frost, said by 
e-mail that in four to six weeks, Orkut would deploy a tool that would 
"better identify and remove content that violates our terms of use." 

In general, though, Orkut fanatics seem undisturbed by illegal activity 
on the site, which most of those interviewed said they had never come 
across personally. They were more interested in finding long-lost 
classmates and friends, one of the site's most lauded abilities. 
Schools, workplaces, even residential streets have "communities" joined 
by people who have studied, worked or lived there. 

And everyone has stories of romance foiled by a telltale posting. Ms. 
Makray once found the page of a man who had flirted with her in a club. 
"He hadn't told me that he had children or that he was married," she 
said. "I discovered it on Orkut." 

Erika Laun, 23, checks Orkut every day from work to keep an eye on her 
boyfriend. "When we were first going out," she said, "a girl who liked 
him was always sending messages and making fun of the messages that I 
sent him." The rival's sister, whom he didn't even know, helped out, 
sending messages like "Hey big boy, love you, 1,000 kisses." 

"I was really angry," Ms. Laun said. 

No one quite knows why Orkut caught on among Brazilians and not 
Americans, although the fact that it is an invitation-only network 
might explain why it exploded in Brazil. In a 2005 interview with the 
newspaper Folha de São Paulo, Mr. Buyukkokten said it might be because 
Brazilians were "a friendly people," and perhaps because some of his 
own friends, among the first to join the network, had Brazilian 
friends. 

Fernanda Leon, an architecture student eating at a Middle Eastern 
restaurant here with her boyfriend, said she thought Brazil had 
gravitated toward Orkut because of the country's inherently social 
culture. "Brazilians really want to interact with other people, both 
old friends and new people," she said. She has 379 friends on her 
network. 

Mr. Nunes de Oliveira of SaferNet stressed that he was only against the 
illegal uses of Orkut. "It's a fantastic tool, an excellent service," 
he said. "We do not want it gone." 

--- 

http://www.nytimes.com/2006/04/10/technology/10orkut.html?_r=1&oref=s... 
http://www.nytimes.com/2006/04/10/technology/10orkut.html?pagewanted=... 

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