I know that 20 cents a day is peanuts, but an increase from $ 0.2 to $ 8 a
day for my app is just too high.

My app consists of bursts of messages in the queue that I want to be
processed as fast as possible.  I could just set the rate to 100/s and never
look back at it.  Now I need to disable my queue concurrency to avoid many
instances running.

Like others in this thread, I thought the new billing wouldn't be as bad as
expected.  I'm now trying java multi-threading again (hoping this issue is
magically fixed:
http://code.google.com/p/googleappengine/issues/detail?id=4834) and see if
that helps (I still see 5 instances running now).

I use Java and moved from EC2 to App Engine so I wouldn't have to worry
about peaks and adding more servers (that was before Elastic Load Balancing
and Autoscaling was introduced).  Also, I didn't want to bother with OS
updates but want to focus on what I'm good at (development).  I'm willing to
pay more for that ease of mind.  For me the strong point of App Engine is
the ease of deploying/upgrading my apps.  EC2 provides better flexibility
for controlling scaling, cdn, messaging and even a scalable simpledb, but at
a much higher operational cost for me.  It's easier as a developer when the
App Engine team has already decided for me on which platform, database,
memcache, queue, ... to use.  The learning curve was sometimes steep
(transactions for entities with different parents) but I'll try to remember
this as a good way of learning to create scalable sites.

The strong point of app engine (I didn't have to care about the number of
servers which makes it a real cloud solution) has gone with the new pricing.
 EC2 micro instances are just $ 0.02 and give me 613 MB.  I already
refactored my site for App Engine so each server can die at any moment, so
why wouldn't I go to EC2 (simpledb, elasticache) now?

One of my clients asked me to create a (big) site on App Engine based on my
advocacy, I will probably need to rethink that decision.

Sorry for the hard work of the App Engine team, but I'm really disappointed
here.

(and apologies for the not so short answer)

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