Doing heat maps with the API almost always requires constructing a
custom tile layer. Doing so by zip codes is not trivial. If you use
the Census's Tiger based ZCTA polygons, at least it would be free.

Here's an example of using Tiger's ZCTA's on a zip code map, albeit
this is not a heat map:

http://maps.huge.info/zcta.htm

-John Coryat

http://maps.huge.info

http://www.usnaviguide.com

http://www.zipmaps.net
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