If you get the ZCTA polygons, it seems that overlaying polygons with
opacity set to something low might be pretty easy. Should be really
simple to get number of press releases sent to each zip code and
relate that to the opacity of the polygon. If you put multiple polys
on top of one another, their opacities add (say you could overlay one
copy of a ZIP code polygon with low opacity for every X number of
press releases), or maybe you could set the opacity based on some
formula if you don't want a linear relationship. For example,
logarithmic: is 10 vs 100 the same as 100 vs 1000? The contrasts are
different on a linear scale (90 vs 900) but the same logarithmically
(10-fold).

I haven't accessed/set the opacity of a polygon programatically, but
it probably can be done (anyone have an example?)

-Brian


On May 8, 11:20 am, "Maps.Huge.Info (Google Maps API Guru)"
<[email protected]> wrote:
> Doing heat maps with the API almost always requires constructing a
> custom tile layer. Doing so by zip codes is not trivial. If you use
> the Census's Tiger based ZCTA polygons, at least it would be free.
>
> Here's an example of using Tiger's ZCTA's on a zip code map, albeit
> this is not a heat map:
>
> http://maps.huge.info/zcta.htm
>
> -John Coryat
>
> http://maps.huge.info
>
> http://www.usnaviguide.com
>
> http://www.zipmaps.net
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