On 6/9/2015 3:23 PM, Majken Connor wrote:
the play on the F*bomb is definitely there
but it did not have to be. This is just a sign of immature marketing by Firefox, and frankly its embarrassing.
It's considered cool these days I suppose to not be offended by the f word but people such as me still find it jarring when we read or hear it (as I frequently do in posts by Mozilla staff). Firefox marketing is either culturally ignorant that such people exist, or doesn't care because that group is not the "cool" people they are trying to appeal to.
F*** is still a first-class swear word so that even oblique references to it are jarring, such as in the Fox Yeah slogan. This is my personal reaction so it is a fact, but you can still argue that I am in a tiny minority.
Also, it's impossible to please ALL of the users
You would not be saying this if the slogan was offensive to some group that is currently classified as "VERY uncool to offend" such as gays or women. I got blasted for a post titled "Real Men do Release Engineering" which I suppose in retrospect pushes all the wrong buttons in Mozilla culture and was a poor choice, when I was just trying to thank a critical contributor. There is a different standard that applies to unnecessary offense than applies, say, to removing a rarely used feature, where your statement would be appropriate.
Firefox in particular and Mozilla in general are struggling to re-discover how to sit at the cool kids table again. Yet there are so many little incidents like this that show they have not found the path. I don't claim to know that path, and I wish them well that they re-discover the path to an effective message. But I'm just adding my minority report here that this logo is, IMHO, not the right path.
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