On 6/11/2015 2:38 PM On a whim, Majken Connor pounded out on the keyboard

On Thu, Jun 11, 2015 at 3:40 PM, R Kent James<[email protected]>  wrote:

On 6/9/2015 3:23 PM, Majken Connor wrote:

  the play on the F*bomb is definitely there
but it did not have to be. This is just a sign of immature marketing by
Firefox, and frankly its embarrassing.

It's considered cool these days I suppose to not be offended by the f word
but people such as me still find it jarring when we read or hear it (as I
frequently do in posts by Mozilla staff). Firefox marketing is either
culturally ignorant that such people exist, or doesn't care because that
group is not the "cool" people they are trying to appeal to.

F*** is still a first-class swear word so that even oblique references to
it are jarring, such as in the Fox Yeah slogan. This is my personal
reaction so it is a fact, but you can still argue that I am in a tiny
minority.


Also, it's impossible to please ALL of the users

You would not be saying this if the slogan was offensive to some group
that is currently classified as "VERY uncool to offend" such as gays or
women.


Yes I would, because it's true. It's a false argument. Our last controversy
was a master class in that. Look back to the discussions on creating a code
of conduct (which resulted in the community guidelines. The one fact that
seems to be true is that no matter which line you choose, *someone* will
get upset.


Actually, the rest of your comment was snipped above to support Kent's argument, where you state:

"If we changed the campaign now then we'd get a backlash from users who oppose censorship."




I got blasted for a post titled "Real Men do Release Engineering" which I
suppose in retrospect pushes all the wrong buttons in Mozilla culture and
was a poor choice, when I was just trying to thank a critical contributor.
There is a different standard that applies to unnecessary offense than
applies, say, to removing a rarely used feature, where your statement would
be appropriate.

Firefox in particular and Mozilla in general are struggling to re-discover
how to sit at the cool kids table again. Yet there are so many little
incidents like this that show they have not found the path. I don't claim
to know that path, and I wish them well that they re-discover the path to
an effective message. But I'm just adding my minority report here that this
logo is, IMHO, not the right path.

:rkent


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