f goswell wrote:
> Yes it is. Today I had a call from a Pfizer subcontracted RN who is
> phoning GPs to check that they are running MD2 before they post a CD
> with a decision making tool.
> 
> She explained that the tool will create a list of pts who qualify to
> take certain Pfizer cardiac and cholesterol drugs due to what their (sql
> query?) finds after it trawls the surgery database.
> 
> A list of names will be produced and a pop up will appear each time Dr
> accesses the file, to suggest that certain drugs be prescribed due to
> their recent pathology and other measurements!

You have to hand it to them for chutzpah.

> Decision making tools have well and truly arrived!

How long before pharmaceutical companies twig to the fact that they can
offer dear old Mrs Blogs a free chance to win an all expenses paid
holiday for one in Moonee Ponds if she just tells them what the password
is to access her account on the regional/state/national shared EHR.
Which they then trawl in order to recommend their products to Mrs Blogs
medical attendants, either directly, or indirectly as marketing
intelligence. And because Mrs Blogs has consented to all this, in return
for a chance to spend a week in Moonee Ponds, by handing over her
password, free of any coercion, it would appear to be perfectly legal,
given current laws, would it not?

Hmmm, maybe I should patent that idea? Whoops, clicked "Send" - too late
now...

Tim C
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