f goswell wrote:
A list of names will be produced and a pop up will appear each time Dr
accesses the file, to suggest that certain drugs be prescribed due to
their recent pathology and other measurements!
Decision making tools have well and truly arrived!methinks you have confused
decision making with directed advertising, fee
of course, the choice of therapeutic agent rests with the practitioner i
expect, but i'd be interested if the pop-up box made it easy (easier) to
use a certain brand
reminds me of my suggestion that md2 would pop up funeral parlours when
the recently bereaved attended for assistance in coping
a flashback (thanks google) :
Sent: Friday, 31 March 2000 14:47 To: Dr. Ken Harvey; gpcg Subject: Re:
gpcg_talk> e-Promotion in e-Prescribing Packages
dear sir
if you have any ideas as to whom I can address my dissatisfaction with
the current state of play at the very least I should encourage a hot key
to disappear such crap off my screen so I can get on making an informed
decision based on my ongoing study, not what subliminal stuff can be
foisted upon me
damn, back to the prescription pad and the mims I guess (and try to
ignore the cover and all its other advertising inclusions); at least the
pad has educational inserts
I would rather my screen is filled with useful information, so where
does it stop? and why not make it useful?
ads for diet pills if i record a bmi above certain limit ? funeral
packages when I key in the spouse recently bereaved ? the opportunities
are endless
more hopefully perhaps instructions re "best practice" in suggesting
narrow spectrum antibiotics as first line when some rambocillin is
entered, or ads that sedatives are dangerous for people when i stray to
the benzos
does the proposed principle suggest where and how big the ads might
appear? can I offer to pay a premium (or subcontract a hacker) to not
have them, like I first experienced when foxtel was young?
advertising is an expensive malignant process that needs treatment, and
my desk should not be the place for such stuff, given my patient may
well wonder why i didn't choose the colourful agent that exterminates
respiratory pathogens or lifts a cloud of depression or whatever any
other dissatisfied customers? I want a tool, not a billboard
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