Amazon's Gay Book 'Glitch': What Really Happened?
by JR Raphael
April 14, 2009, 09:02 PM —  PC World —
http://www.itworld.com/internet/66415/amazons-gay-book-glitch-what-really-happened

Amazon's much-discussed gay-themed book debacle is degenerating into a
case of "he said, she said" -- or, to be more accurate, "he said, they
sort of implied." In one corner, you have a hacker insisting he caused
hundreds of Amazon books to lose their sales ranks and disappear from
best-seller lists. In the other, you have Amazon using an unusual
idiom to vaguely explain the error without directly denying the
hacker's claims.

Amazon's PR guard may be on high right now, but that's not keeping
insiders from sharing their takes on what actually went down. New
insights from an unnamed Amazon employee, along with fresh statements
from the self-proclaimed Amazon hacker, are filling in some blanks in
the controversy dubbed by Twitterers as #amazonfail.

The Amazon Gay-Themed Book Mess

Here's the story: Over the weekend, something occurred within Amazon's
system that caused nearly 60,000 books to be stripped of their sales
ranks. A sales rank shows how well a book is selling on the site and
helps it secure spots in Amazon searches and best-seller lists.

Sunday, an author noticed many titles with gay- and lesbian-themed
topics being affected -- everything from Annie Proulx's Brokeback
Mountain to James Baldwin's Giovanni's Room. When he contacted Amazon,
he says he was informed that the change took place because the books
had "adult" content. By that night, global protests had gained
momentum, and Twitter had taken on the role of the unofficial meeting
point for online surfers seeking answers.

Monday, a hacker who calls himself "Weev" said he caused the whole
thing by exploiting an Amazon.com feature for reporting inappropriate
content. Shortly after our story on his claim was published, an Amazon
spokesperson e-mailed me a statement describing the issue as "an
embarrassing and ham-fisted cataloging error." When I inquired further
about the cause of that "cataloging error" and whether a hack could
have led to it, he neglected to provide a direct answer. After
initially chastising me via e-mail for even asking (first response
received: "Did you read the statement?"), he went on to respond only
by resending a piece of his original statement with two added words:
"This is an embarrassing and ham-fisted cataloging error by Amazon."

Interestingly, the Los Angeles Times reported that the same spokesman
did not respond to its follow-up requests for clarification on the
cause of the error.

An Insider's Perspective

While the company may not want to officially sway from its oddly
chosen and meat-oriented adjective (ham-fisted?), someone outside of
the public relations wing is providing a bit more detailed
information. An Amazon.com employee described as working "closely with
the systems involved in the glitch" tells the Seattle
Post-Intelligencer that an Amazon employee from France had "filled out
a field incorrectly," causing the "adult" setting to be toggled on all
of the books' profiles.

"People got pulled away from their Easter thing when this whole thing
broke," the employee, who spoke to the paper on the condition of
anonymity, is quoted as saying. "It was just a screw-up."

The Other Side

On the other end of the spectrum, the single-syllabled "Weev" agreed
to an e-mail-based interview with The Wall Street Journal. In the
interview, he maintains that he was behind the incident -- although he
clarified that it wasn't technically a hack.

"I was trying to prove that user-generated reputation systems are
fallacious and subject to biased gaming by a small few," he's quoted
as saying.

As for the discrepancies in the stories, "Weev" states that he
"conducted a controlled experiment" and "saw results." As for Amazon's
stance, he suggests the company may have its own motivations for
covering up what he sees as the truth.

Transparency Troubles

So what's the real truth here? At this point, any separation of fact
from fiction involves some subjective and tricky judgment calls. Could
the hack (or troll, if you prefer) have been feasible? It's hard to
say. One blogger initially called the tactics into question, though he
has since revised his posting and shifted some parts of his stance.
Others have questioned why the exploit "Weev" describes doesn't work
anymore; he says the company removed the inappropriate content
reporting function shortly after the issue became apparent.

The anonymous Amazon insider certainly does add some weight to the
idea of an actual internal glitch. My question, though, is if the
explanation is so simple, why do Amazon's spokespeople seem so
hesitant to directly discuss it? Why haven't they said that, or even
directly answered questions as to whether a hacker had anything to do
with the "error"?

Regardless of what actually happened in Amazon's databases this
weekend, the lack of transparency may be what leaves the
longest-lasting impression. It's an unfortunate approach to a story
garnering global attention, and -- I think it's safe to say -- it's
what comes across as being most "ham-fisted" of a

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