**

Women And Negative Stereotypes:
An End Before A Start

*By Divya Bhargava *

06 July, 2009
*Countercurrents.org*

We may be reluctant to believe that discrimination against individuals
because of their sex, race, age, sexual orientation or health status still
exits in institutions in most countries. We also may not want to accept the
fact that sexual violence is common in all culture, that women are victims
of rape, battering and sexual harassment each day, despite legislation
prohibiting such violence, common policing, workplace policies, counseling
and training programs exist. Yet this is the reality for most women.

The fact that individuals are likely to think of man when they hear a word
surgeon illustrates how we all hold beliefs, attitudes, the stereotype that
influence our perception of the world around us. Which sex do you associate
with elementary school teacher? With model? With engineer? Most individuals
still indicates that elementary school teachers are female, models are
female, and engineers are male. Individuals also mark the cupation if they
believe the sex of the person performing this job is typical. Stereotypes
refer to individuals cognitions that typically do not correspond to reality.
A stereotype is a picture in the head not an accurate mirror of the real
world.

Stereotypes occur when individuals are classifieds by others as having
something in common because they are members of a particular group or
category of people. Gender stereotypes are a psychological process which
illustrates structured sets of beliefs about the personal attributes of men
and women. An awareness of the contents of gender role stereotypes begins in
the preschool years and is rather well-developed by the time children enter
first grade. Parents are among the more important socializing agents for
children in shaping values, beliefs and behaviors related to gender.
Furthermore knowing the sex of the baby conjures up all kinds of personality
characteristics and physical attributes even when these factors are not
present in the child. Parents communicate their stereotypes to children in
numerous ways. Boys are given building blocks, sports equipment and model
vehicles. Girls, on the other hand, are encouraged to play with dolls, dolls
houses and miniature household appliances.

*Cultural images of women:-*


Culture ideas, symbols, norms and values play a significant role in the
creation of women images and the differentiation of gender roles. The
purpose of the present article is to understand the images of femininity in
Indian society from ancient to modern times. India, a heterogeneous society,
presents conflicting women images. The normative model image of Indian
womanhood has displayed remarkable consistency. Images of women have not
remained static and have undergone numerous changes. However, certain basic
models have widespread acceptance. Various cultural images of women:-
Pativrata- unconditional devotion to husband, Glorified Motherhood, Bharat
Mata Image. First at the societal plane, the perception of different
categories of women is distinctly shaped/conditioned by the popularly
accepted female images/stereotypes. Secondly, at the interpersonal level
within the family situation, these images frequently impinge in a variety of
ways. Indian girls grow up with deep rooted sense of fear and insecurity
which not only restricts their social mobility in the mundane day to day
life but also often psychologically cripples them to face the hardships of
life in general and resist gender based discrimination in particular. These
gender dichotomies, flowing almost directly from the popular images fostered
most significantly, these images in most Indian families. Thirdly, and
perhaps most significantly, these images leave a deep imprint upon women’s
self-perception.

*Women in Advertisement:-*


Advertising has been a prime target of attack and scrutiny. The basic
explanation for the critical focus on sex role portrayal in advertising lies
in the close relationship, which exists between advertising, the consumer
goods industry and the crucial economic role of women as consumers.
Generally it is shown in advertisement a woman’s goal in life is to attract
and attain a man:-women are shown in advertising as always young and
attractive. They are frequently depicted as sexual objects. Women in
advertisements are restricted to the home and isolated from other women
outside home, man is her favorite companion. Domesticity is the second role
of two dimensional image of femininity in advertising.

*Sex Stereotyping in the Media:-*


Far more dangerous than the overtly obscene advertisements are the sexual
stereotypes that are found in different media. The Indian version of sex
stereotyping would have all women behaving like mythological sita and
savitri- docile, submissive, sacrificing, sentimental, superstitious, and
incapable of rational action, their primary duty being wives, companions and
devoted mothers. Films are the largest disseminators of stereotyped images.
They have a package formula for women: the latter are shown as traditional,
truly Indian women who are devoted, son producing wives etc. so far women’s
protests and criticisms have not had much effect on the commercial Hindi
film industry. Television also perpetuates sex stereotypes. In it’s a
woman’s world all that has happened is that the traditional sitas and
savitris have given way gracefully to an alien creature who is new role
model for the Indian woman who has the best of both worlds, is economically
independent, progressive, ambitious and very very feminine. What is being
peddled here is grotesque caricatured western lifestyle which is quite far
removed from the average Indian woman’s struggle to survive totally negating
and never questioning her reality. Even though 60% of women are involved in
agriculture, radio programmes for the rural areas are only directed to men.
Women’s programmes almost never discuss technology, banking facilities, new
laws or any such issues.

*Consequences of Negative Stereotype and sexism for the individual:-*


Society suppresses the choices of males and females through cultural
tyranny. The socialization process forces males and females into behavioral
modes, personality characteristics, and occupational roles deemed
appropriate by society. Most important, these constraints bring about system
that is biased in favor of males. Men have the opportunity to develop their
talents while women may only within a severely limited range. The
consequences are as follows:- Relative Powerlessness of Women, Limited Range
of Occupations for Women, Loss of Academic Potential for Women, Lack of
Respect for Women’s Abilities, Low Self-esteem among Women, Trials of the
Aging Women.

*Women Studies:-*


Research interests in women have not only gained momentum since, 1970, but
the stance and areas of researches have also significantly changed. Women’s
position has worsened considerably in almost every sphere with the exception
of some gains in education and employment for middle class women. What is
worst, there has been growing violence against women. Women’s studies can be
classified into 5 broad categories:- Studies on Women’s Problems, Studies on
Changing Status of Women, Studies on Different Aspects of Women’s Life,
Studies on Women’s Organization and Movements in India, Studies on
Conceptual, Ideological and Methodological Issue Involved in Research on
Women. Given the various waves of women’s studies, it would be in order to
demonstrate the specific concerned of researchers in social, economic and
political dimensions. In the social dimension, a large numbers of factors
were emphasized as the cause of women’s subordination and low status in
society. The marriage and family found utmost attention, for; the private
sphere has been considered as one of the root causes of women’s problems.
The abhorrent customs that attracted attention of scholars are infanticide,
prostitution, purdah, dowry and divorce. These studies examined the
legislations made towards eradication of these evils and highlighted their
shortcomings in tackling the problems.

Education of women is another popular theme, studies directed towards the
status of rural women’s education- both formal and non formal, revealed very
disturbing trends. The illiteracy is more rampant among women than among
men. The women have been prey to various constraints in pursuing their
education, for, many girls act as surrogate mothers, share household
responsibilities at an early age, assume other sex roles, and confront
parent’s apathy or reluctance resulting in drop out of many girls from
schools. While it was expected that education will give more employment to
women, it is creating more unemployment among married women graduates as
compared to women as a whole. Without providing any alternative, women’s
education was found eroding the traditional parental ties.

Health problems of women are another area which attracted attention of
scholars. The studies reported the poor health condition of women due to
poor access to health services and lack of nutritional diet. In the economic
dimension, three themes have attracted attention of scholars; women’s
employment, their participation in development, and impact of technology on
them. In the political dimension it has been summarized that women suffer
from powerlessness.

Women laws in India:-
1. Constitution of India 1950
2. Penal Laws
3. Family Laws
4. Labour Laws
5. Human Rights and Women Legal Aid
6. Domestic Violence Act 2005
7. The Immoral Traffic (Prevention) Act 1956
8. Medical Termination of Pregnancy Act 1971
9. Hindu Succession Act 1956 and Hindu Succession (Amendment) Act 2005
10. Special Marriage Act 1955
11. Child Marriage Act 1929
12. Hindu’s Widow Remarriage Act 1865
13. Custody of child- Hindu, Muslim, Parsi and Christian Laws
14. Adoption of child- Hindu, Muslim, Parsi and Christian Laws
15. Maintence- Hindu, Muslim, Parsi and Christian Laws
16. Guardianship- Hindu, Muslim, Parsi and Christian Laws

*Conclusion:-*


In summary, then, the preceding analysis of some of the selected
socio-demographic, legal, educational, economic, political and
socio-cultural indicators on the situation of women reveals that even after
four decades of assiduous effort women’s condition continues to be miserable
and they still confront immense problems in all these domains of life.
However, recent international and national spectacular developments have
turned the attitude of society towards women and women’s perception of their
own situation. Consequent upon these efforts and development, a spate of
women’s studies in different directions were made which inter alia raised
new question on Women Question.

References:-
Studies By:-
1 .Ashmore, 1998
2. Deaux and Kite, 1993
3. Doyle and Paludi, 1998
4. Heyman and Legare, 2004
5. Indian Past, 10.7.1988
6. Forum Against Oppression Of Women In The Media Committee, New Delhi
7. Women’s Organization In Bombay (1985), Patna Conference (1988)
8. Krithi (1985)
9. Bhasin K. and Agarwal B. eds. 1984
10. Quotation in the Feminine Gender by Bibekananda Das and L.N. Dash (pg.
154-159)
11. Neera Desai – Women Studies in India

Divya Bhargava is a law student in Bangalore




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