[That shows up the inability of the legal frameworks in various countries
to keep up with the new developments in the arena of information technology
and the consequent utter deficiencies of the data protection laws.
The company is shutting shop not because of legal action(s), but because of
business failure triggered by massive adverse publicity.
That's significant.

It's, in this context, in India, the case of the NaMo App, paraded as
"official" and thereby extracted data from the citizens to put to
undisclosed (dubious?) use(s), becomes highly noteworthy.
(Ref.: <
https://mumbaimirror.indiatimes.com/mumbai/other/ten-hut-cadets-should-get-namo-app-schools-told/articleshow/63103092.cms>,
<
http://indianexpress.com/article/india/namo-app-asks-for-sweeping-access-camera-audio-among-22-inputs-facebook-data-leak-5111353/>
<
http://www.wionews.com/india-news/user-details-on-namo-app-sold-to-private-companies-french-security-researcher-36994>
and <
https://www.altnews.in/after-namo-app-expose-privacy-policy-on-narendra-modis-website-makes-a-quiet-u-turn/
>.)

《"Over the past several months, Cambridge Analytica has been the subject of
numerous unfounded accusations and, despite the company's efforts to
correct the record, has been vilified for activities that are not only
legal, but also widely accepted as a standard component of online
advertising in both the political and commercial arenas," it said.
"Despite Cambridge Analytica's unwavering confidence that its employees
have acted ethically and lawfully... the siege of media coverage has driven
away virtually all of the company's customers and suppliers.
"As a result, it has been determined that it is no longer viable to
continue operating the business."》

(Better visit the original site.)]

http://www.bbc.com/news/business-43983958

Cambridge Analytica: Facebook data-harvest firm to shut

5 hours ago

Image copyrightREUTERS
Image caption
Cambridge Analytica's name has already been taken down from the wall of the
London office it occupied

Cambridge Analytica, the political consultancy at the centre of the
Facebook data-sharing scandal, is shutting down.

The firm was accused of improperly obtaining personal information on behalf
of political clients.

According to Facebook, data about up to 87 million of its members was
harvested by a quiz app and then passed on to the political consultancy.

The social network said its own probe into the matter would continue.

"This doesn't change our commitment and determination to understand exactly
what happened and make sure it doesn't happen again," said a spokesman.

"We are continuing with our investigation in cooperation with the relevant
authorities."

What are the accusations against Cambridge Analytica?
The company has been accused of using the personal data of millions of
Facebook users to sway the outcome of the US 2016 presidential election and
the UK Brexit referendum.

Cambridge Analytica: The story so far
The global reach of Cambridge Analytica
In March, Channel 4 aired undercover footage of Cambridge Analytica's CEO,
Alexander Nix, giving examples of how the firm could swing elections around
the world with underhand tactics such as smear campaigns and honey traps.

The UK-based company, which denies any wrongdoing, has an extensive record
of working abroad on many election campaigns, including in Italy, Kenya and
Nigeria.

Why does it is say it is shutting?
Clarence Mitchell, a spokesman for Cambridge Analytica, referred the BBC to
a statement on the firm's website.

"Over the past several months, Cambridge Analytica has been the subject of
numerous unfounded accusations and, despite the company's efforts to
correct the record, has been vilified for activities that are not only
legal, but also widely accepted as a standard component of online
advertising in both the political and commercial arenas," it said.

"Despite Cambridge Analytica's unwavering confidence that its employees
have acted ethically and lawfully... the siege of media coverage has driven
away virtually all of the company's customers and suppliers.

"As a result, it has been determined that it is no longer viable to
continue operating the business."

Zuckerberg faces formal summons from MPs
Was Facebook data's value 'literally nothing'?
'Facebook in PR crisis mode''
The statement added that its parent company SCL Elections was also
commencing bankruptcy proceedings.

Image copyrightGETTY IMAGES
Image caption
Cambridge Analytica's chief executive Alexander Nix was suspended two
months ago
The sting in the tail
By the BBC's technology correspondent Rory Cellan-Jones, in California

When the news of Cambridge Analytica's demise broke here at Facebook's F8
developer conference, it is safe to say few tears were shed.

The scandal over data misuse has been a crisis not just for Facebook but
for the thousands of external developers whose access to data has been
curbed in response to the affair.

But if they were tempted to celebrate there was a sting in the tail in the
political consultancy's statement. It claimed that what it did was not only
legal but was standard practice in the world of online advertising.

That rang true to some people in this world and there may be more evidence
of such practices as Facebook continues its audit of apps.

Cambridge Analytica may be gone but as more stones are lifted there may be
more unpleasant surprises to come about the use and misuse of personal data.

Is this the end?
The UK's Financial Times newspaper says it has spoken to another
ex-employee of Cambridge Analytica, on condition of anonymity, who said
they were sure the company would emerge "in some other incarnation or
guise".

The Observer journalist whose investigation first exposed the data privacy
scandal has suggested that the public remain sceptical.

Skip Twitter post by @carolecadwalla

Carole Cadwalladr
✔
@carolecadwalla
 Remember. SCL & Cambridge Analytica are disinformation specialists. What
exactly are they shutting down & why?
https://twitter.com/damiancollins/status/991757217895534597 …

1:01 AM - May 3, 2018
2,095
1,448 people are talking about this
Twitter Ads info and privacy
Report
End of Twitter post by @carolecadwalla
The chair of a UK parliament committee investigating the firm's activities
also raised concerns about Cambridge Analytica and SCL Elections' move.

"They are party to very serious investigations and those investigations
cannot be impeded by the closure of these companies," said Damian Collins
MP.

"I think it's absolutely vital that the closure of these companies is not
used as an excuse to try and limit or restrict the ability of the
authorities to investigate what they were doing."

Skip Twitter post by @DamianCollins

Damian Collins
✔
@DamianCollins
 Cambridge Analytica and SCL group cannot be allowed to delete their data
history by closing. The investigations into their work are vital

12:42 AM - May 3, 2018
2,279
1,424 people are talking about this
Twitter Ads info and privacy
Report
End of Twitter post by @DamianCollins
What action had it taken already?
Cambridge Analytica's chief executive Alexander Nix was suspended in March
after the Channel 4 News footage was aired.

Last month, Cambridge Analytica said it had only licensed 30 million
records belonging to US citizens from the quiz app's creator Dr Aleksandr
Kogan, and that they had not been used in the US presidential election.

The firm added that it had since deleted all the information despite claims
to the contrary by others.

Image copyrightGETTY IMAGES
Image caption
Facebook chief Mark Zuckerberg has said the privacy scandal was a "breach
of trust"
Who funded Cambridge Analytica?
One of Cambridge Analytica's major investors is the US hedge fund
billionaire Robert Mercer.

He is said to have put $15m (£11m) into the business, according to the
Guardian.

Mr Mercer, a former computer scientist, is also a major donor to the US
Republican Party and helped support Donald Trump's election campaign.

He has never given an interview about his political views and is not
thought to have commented publicly about the data-harvesting scandal.

What is the Brexit link?
Earlier on Wednesday, a cyber-security specialist presented evidence to the
UK parliament's Digital, Culture, Media and Sport Committee.

Chris Vickery linked SCL and Cambridge Analytica to AggregateIQ - a
Canadian data analytics firm, which Facebook has also suspended from using
its platform.

He added that "beyond a shadow of a doubt" AggregateIQ had been involved in
"some form of collaboration or co-ordination" between various pro-Brexit
groups during the UK's EU referendum campaign.

AIQ denies ever being part of Cambridge Analytica, its parent company SCL
or accessing improperly obtained Facebook data.

And representatives from Vote Leave and Leave.EU have repeatedly denied any
wrongdoing.

But the Electoral Commission and Information Commissioner's Office are
conducting their own investigations into the Canadian firm's operations.

The ICO has also issued a statement about Cambridge Analytica's closure.

"The ICO will continue its civil and criminal investigations and will seek
to pursue individuals and directors as appropriate and necessary even where
companies may no longer be operating," it said.

"We will also monitor closely any successor companies using our powers to
audit and inspect, to ensure the public is safeguarded."

How the scandal unfolded
17 March: The Observer and the New York Times publish accounts by Cambridge
Analytica's ex-employee Christopher Wylie, saying 50 million Facebook
accounts were improperly harvested by the company

23 March: The UK's data watchdog is granted a warrant to search Cambridge
Analytica's office

27 March: Christopher Wylie appears in front of a committee of UK MPs

4 April: Facebook says it now believes up to 87 million people's data was
improperly shared with Cambridge Analytica

10 April: Facebook CEO Mark Zuckerberg is questioned by US lawmakers about
the scandal

17 April: Alexander Nix, the former boss of Cambridge Analytica, refuses to
appear before British MPs

26 April: The UK parliamentary committee threatens to issue Mark Zuckerberg
with a "formal summons for him to appear when he is next in the UK" as
questions remain unanswered

2 May: Cambridge Analytica announces its closure

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Peace Is Doable

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