In a message dated 04/14/2000 7:21:01 PM, [EMAIL PROTECTED] writes:
>Anything that can be sold as advanced, new or better technology is spun
>in the sales force as a feature.
Lemme tell ya as a guy on the inside of sales brochure writing, that ain't
so. Before it can be sold as a "feature" in the brochure, the write has to
understand it. And I assure you there is not a single soul working or who has
ever worked as a copy writer who would ever try to take Mr. Baker's excellent
and lengthy explanation and turn it into ad copy. No way, no how. When saying
something like, "It's got ABS so the wheels won't lock and you won't crash as
much," already needs so many legal footnotes, that's gonna be it. If that.
There's not a bike out there that doesn't have several hundred technically
cool things that will never be found in a brochure, ad or even in a lengthy
magazine article.
If the ABS "guesses" the wheels might lock up in the way Terry described,
that's interesting and impressive. It's not a feature, but a technical detail
that I can't imagine Yamaha would describe in any literature that could ever
find it's way to a dealership, much less a consumer. It would be buried in an
internal engineering document and being at a dealership would never get you
close to learning about such proprietary technical functions of a
non-serviceable part.
In a message dated 04/14/2000 7:21:01 PM, [EMAIL PROTECTED] writes:
>I took exception to
>you finding something as significant as that, and being the first and only
>one to know about it.
He wasn't supposed to know about it, Bob and neither are you. (And in the
overall scheme of things, I would take issue with it being that significant.)
Just like we all weren't supposed to know our ABS systems were failing. And
they still won't tell us why. Or how often. Or how many.
And that's something they should be obligated to do.
Of course, with Terry available to explain such technical details, maybe I'll
go pitch Yamaha to do their GTS1000 advertising account. Oh yeah, they don't
sell 'em any more. Never mind.
-Jay
