WEScriptFramework Website Data Field Question

[RicksPlace]

Hi: While filling out the fields for the WEScriptFramework one of the fields 
asked for a Website ( I think it was in the help group). Chip had mentioned 
that we could find the value to put in there after we Added a App to App 
Central. Where would I find it and would I enter the complete url http//...
He also mentioned it was usually the same as the App Name if that helps narrow 
it down.
Thanks:
Rick USA