<snip>
Notice
Simplicity hedged their bets on that bustle dress by marketing it as a
wedding dress--many people get married, some more than once.
Sewing is a hobby these days, not a need, for most people. Many people
who could buy an $8 blouse at Wal-Mart, just want something much better
quality and more stylish--and they enjoy sewing.
Fran
Lavolta Press Books of Historic Patterns
http://www.lavoltapress.com
<snip>
Marketing patterns to brides is something you see from several of their
historical patterns, if you look in the printed catalogue at the fabric shop
you'll notice that if the dress in the photo is not already white they often
have an artist's sketch of it in white with a veil. The ones I particularly
remember are the 'Shakespeare in love' gown and Martha's two day dresses
with pagoda sleeves. Because a wedding dress is the garment a woman is most
likely to have custom made and be willing to spend a lot of money on it
makes sense that a pattern company would try to get as big a share of that
market as possible. In reality I wouldn't be surprised if the historical
themed weddings was a bigger market than re-enactors.
Elizabeth
--------------------------------------------
Elizabeth Walpole
Canberra Australia
ewalpole[at]tpg.com.au
http://au.geocities.com/e_walpole/
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